FT Alphaville is a daily news and commentary service for financial market

Financial market

In economics, a financial market is a mechanism that allows people and entities to buy and sell financial securities , commodities , and other fungible items of value at low transaction costs and at prices that reflect supply and demand.Both general markets and...

 professionals created by the Financial Times

Financial Times

The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

in October 2006. The service includes an email

Email

Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...

-based morning financial brief, a blog, and two message boards

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

, one called "Markets Live" and another, added two years after its founding, called "The Long Room ". Commenting on the blog or participating on either of the message boards require registration; the Long Room is limited to current and retired financial professionals.

FT Alphaville won an Harold Wincott Award for 2007, in the category of online journalism

Online journalism

Online journalism is defined as the reporting of facts when produced and distributed via the Internet.As of 2009, audiences for online journalism continue to grow...

. It subsequently won  Best Business Blog in both the Judge's Panel and the People's Voice categories, at the 2008 Webby Awards

Webby Awards

A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....

.

Nomenclature

The service is called "Alphaville", in reference to "the City term 'Alpha', meaning 'absolute returns' … above and beyond the industry benchmark." "The Long Room" is named after a dining room of a City of London

City of London

The City of London is a small area within Greater London, England. It is the historic core of London around which the modern conurbation grew and has held city status since time immemorial. The City’s boundaries have remained almost unchanged since the Middle Ages, and it is now only a tiny part of...

 bar/restaurant on Throgmorton Street

Throgmorton Street

Throgmorton Street is a street in the City of London between Lothbury to the west and Old Broad Street to the east. It is named after Sir Nicholas Throckmorton, chief banker of England in the reign of Queen Elizabeth and head of an ancient Warwickshire family. The London Stock Exchange formerly...

 that used to be frequented by stockbrokers, bankers and insurance brokers when the London Stock Exchange

London Stock Exchange

The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 was located on Threadneedle Street

Threadneedle Street

Threadneedle Street is a street in the City of London, leading from a junction with Poultry, Cornhill, King William Street and Lombard Street, to Bishopsgate....

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