Event-driven marketing
Encyclopedia
Event-Driven Marketing is a discipline within marketing
, where commercial and communication activities are based upon relevant and identified changes in a customer's individual needs.
EDM expands the relationship with customers by monitoring them (and their personal or commercial situation) on a constant basis and responding immediately to relevant changes in their circumstances. This includes monitoring both their transactional behaviour with you (as is done in direct marketing) as well as their life or business circumstances beyond your immediate transactional relationship.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, where commercial and communication activities are based upon relevant and identified changes in a customer's individual needs.
EDM expands the relationship with customers by monitoring them (and their personal or commercial situation) on a constant basis and responding immediately to relevant changes in their circumstances. This includes monitoring both their transactional behaviour with you (as is done in direct marketing) as well as their life or business circumstances beyond your immediate transactional relationship.