Tequila Espolon is a brand of tequila

Tequila

Tequila is a spirit made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of the western Mexican state of Jalisco....

 produced in Arandas, Jalisco, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

. The company was founded by Ramon Valdes G. after he left Tequila Herradura. Tequila Espolon sponsored a state-wide beauty contest

Beauty contest

A beauty pageant or beauty contest, is a competition that mainly focuses on the physical beauty of its contestants, although such contests often incorporate personality, talent, and answers to judges' questions as judged criteria...

, Nuestra Belleza, on July 22, 2006 and broadcast the pageant on Televisa Guadalajara. The brand was chosen because of its importance to Arandas, which is currently attempting to increase tourism

Tourism

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...

to the area. This tequila is a very popular drink in Mexico.