Environmental scanning
Overview
Environmental monitoring
Environmental monitoring describes the processes and activities that need to take place to characterise and monitor the quality of the environment...
, environmental forecasting
Forecasting
Forecasting is the process of making statements about events whose actual outcomes have not yet been observed. A commonplace example might be estimation for some variable of interest at some specified future date. Prediction is a similar, but more general term...
and environmental assessment complete the global environmental analysis. Environmental scanning refers to the macro environment.The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level.
Unanswered Questions
