Entertainment Industry Foundation
Encyclopedia
The Entertainment Industry Foundation (EIF), based in Los Angeles, is a 501(c)(3) non-profit and the leading charitable organization of the entertainment industry. EIF funds more than 300 charitable organizations annually, both in the LA area and throughout the United States.

Mission

The Entertainment Industry Foundation harnesses the collective power of the entertainment industry and channels its unique assets to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation.

History

Created in 1942 by Hollywood heavyweights - Samuel Goldwyn with friends Humphrey Bogart
Humphrey Bogart
Humphrey DeForest Bogart was an American actor. He is widely regarded as a cultural icon.The American Film Institute ranked Bogart as the greatest male star in the history of American cinema....

, James Cagney
James Cagney
James Francis Cagney, Jr. was an American actor, first on stage, then in film, where he had his greatest impact. Although he won acclaim and major awards for a wide variety of performances, he is best remembered for playing "tough guys." In 1999, the American Film Institute ranked him eighth...

, and the Warner Bros, the Entertainment Industry Foundation (formerly Permanent Charities Committee founded by M. C. Levee
M. C. Levee
M.C. Levee was born Michael C. Levee. Beginning his career as a prop man, Levee worked his way up to an executive at several different studios, including First National Studios, United Artists Studios, and Paramount Pictures...

) was established on the belief that the entertainment industry was in a unique position to truly help others.

Their vision was to unify Hollywood's generous giving in order to maximize the amount of charitable dollars raised annually, and guarantee that worthy charities receive these contributions.

Throughout its history, the Entertainment Industry Foundation has focused on some of the most pressing needs of our time: from the first grants directed to wartime agencies like the United States Organizations and American Red Cross, to providing funding and creating awareness to help eradicate childhood polio.

Today, EIF continues this tradition and has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health and social issues, as well as funding for some of the most advanced medical research today.

Stand Up To Cancer

In 2008, EIF launched its largest cancer initiative to date designed to raise funds to accelerate ground-breaking cancer research and bring new therapies to patients more quickly. Stand Up To Cancer
Stand Up To Cancer
Stand Up To Cancer is a charitable program of the Entertainment Industry Foundation established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts...

 (SU2C) is an initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C utilizes the entertainment industry to build broad public support for this effort, and to enhance awareness of the devastating impact cancer has in this country. SU2C's goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. SU2C, a program of EIF, was established by a group of executives from film, television and philanthropy whose lives have all been affected by cancer in significant ways.

EIF has partnered with the American Association for Cancer Research
American Association for Cancer Research
The American Association for Cancer Research is the world's oldest and largest professional association to advancing cancer research. Based in Philadelphia, AACR focuses on all aspects of cancer research including basic, clinical and translational research into the etiology, prevention, diagnosis,...

and its leading scientists to get the initiative organized and underway. The SU2C model emphasizes collaboration among world-class scientists across institutions, which will accelerate the pace at which they can translate research breakthroughs into major advances against cancer.

EIF President and CEO Lisa Paulsen and Vice President Kathleen Lobb serve on the Stand Up To Cancer Executive Leadership Committee.

EIF Initiatives

The Entertainment Industry Foundation has created and operates several national initiatives to help address leading health concerns such as cancer and diabetes, and raise awareness about important social and educational issues, especially those affecting children.

Through these initiatives, EIF provides grants to accelerate some of the most promising medical research being done today on prevention and early detection of different types of cancer, as well as improved treatments with fewer side-effects. Initiatives include:

Leadership

EIF's current Campaign Chair is actor Pierce Brosnan. Previous chairs include Joan Crawford, Gene Kelly, Jimmy Stewart, Michael J. Fox, Gene Hackman, Whoopi Goldberg, Quincy Jones, and Clint Eastwood.

In July 2008, EIF announced a reconstituted Board of Directors including top representatives from across the industry. Film studios, television networks, talent agencies, labor unions and guilds all have members on the board. Sherry Lansing, former CEO of Paramount Pictures continues her long association with EIF by serving as board chair.

Lisa Paulsen is the current President and CEO of the Entertainment Industry Foundation.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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