Enpocket
Encyclopedia
Enpocket was a global mobile media company providing integrated entertainment and mobile marketing
services. The company was founded in 2001, headquartered
in Boston
, Massachusetts
. Nokia acquired the company in 2007 and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,
Solutions include:
Mobile Marketing
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
services. The company was founded in 2001, headquartered
Headquarters
Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility managing all business activities...
in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
. Nokia acquired the company in 2007 and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,
Solutions include:
- Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
- Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
- Enpocket Network: provides brands to reach audience.