Eloqua
Encyclopedia
Eloqua Corp. is a marketing automation SaaS
company which develops automated marketing and demand generation
software and services for business-to-business
marketers. The company has been described as a pioneer and industry leader in lead generation
services.
services by combining web analytics
, direct mail
, e-mail
and instant messaging
services to marketing firms. The company is headquartered outside Washington, D.C.
with offices in Boston
, Austin
and the Silicon Valley
. Worldwide satellite offices are based in Toronto
, London
and Singapore
.
In October 2010 Eloqua sponsored a web video promoting the management concept of "Revenue Performance Management", using predictive analytics to improve efficiency of sales.
In August 2011, Eloqua filed with the SEC to raise up to $100 million in an initial public offering.
, Apple Inc., NBA franchise the Portland Trail Blazers
, and Fidelity Investments
. , the company's software has 70,000 users. In 2010, the company was awarded a Word of Mouth Marketing Association (WOMMA) silver medal WOMMY Award. Eloqua has received several awards including being named a Market Leader by CRM Magazine in both 2008 and 2009. In 2009, the company also received a Forrester Groundswell Award in the "Business-to-Business Talking" category for its sales tool "The Conversation".
Software as a Service
Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...
company which develops automated marketing and demand generation
Demand generation
Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing...
software and services for business-to-business
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
marketers. The company has been described as a pioneer and industry leader in lead generation
Lead generation
Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....
services.
Background and history
Eloqua was founded in Toronto, Canada in 1999 by Mark Organ, Steven Woods and Abe Wagner. Its stated goal was to provide improved lead generation and demand managementDemand management
Demand management is a planning methodology used to manage forecasted demand.-Demand management in economics:In economics, demand management is the art or science of controlling economic demand to avoid a recession...
services by combining web analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
, direct mail
Direct mail
Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...
E-mail
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
and instant messaging
Instant messaging
Instant Messaging is a form of real-time direct text-based chatting communication in push mode between two or more people using personal computers or other devices, along with shared clients. The user's text is conveyed over a network, such as the Internet...
services to marketing firms. The company is headquartered outside Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
with offices in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Austin
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
and the Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
. Worldwide satellite offices are based in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
.
In October 2010 Eloqua sponsored a web video promoting the management concept of "Revenue Performance Management", using predictive analytics to improve efficiency of sales.
In August 2011, Eloqua filed with the SEC to raise up to $100 million in an initial public offering.
Clients and recognition
Eloqua has more than 900 clients worldwide, among them ComcastComcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, Apple Inc., NBA franchise the Portland Trail Blazers
Portland Trail Blazers
The Portland Trail Blazers, commonly known as the Blazers, are an American professional basketball team based in Portland, Oregon. They play in the Northwest Division of the Western Conference in the National Basketball Association . The Trail Blazers originally played their home games in the...
, and Fidelity Investments
Fidelity Investments
FMR LLC or Fidelity Investments is an American multinational financial services corporation one of the largest mutual fund and financial services groups in the world. It was founded in 1946 and serves North American investors. Fidelity Ventures is its venture capital arm...
. , the company's software has 70,000 users. In 2010, the company was awarded a Word of Mouth Marketing Association (WOMMA) silver medal WOMMY Award. Eloqua has received several awards including being named a Market Leader by CRM Magazine in both 2008 and 2009. In 2009, the company also received a Forrester Groundswell Award in the "Business-to-Business Talking" category for its sales tool "The Conversation".