Ellen S. Berscheid
Encyclopedia
Ellen S. Berscheid is an American social psychologist
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

. She is Regents Professor at University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

, where she received her PhD in 1965. Berscheid specializes in the research of interpersonal relationships. More specifically, her current research looks at external factors (environment) of a relationship and how they influence internal aspects (satisfaction) of that relationship.

Career

Berscheid started her collegiate career as an Education major at Beloit College
Beloit College
Beloit College is a liberal arts college in Beloit, Wisconsin, USA. It is a member of the Associated Colleges of the Midwest, and has an enrollment of roughly 1,300 undergraduate students. Beloit is the oldest continuously operated college in Wisconsin, and has the oldest building of any college...

 in Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

, before transferring to University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

. It was at the University of Minnesota that Berscheid fell in love with psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

. She was so interested and dedicated that she was given a research assistant grant by her professor, Paul Secord. This kind of grant being given to an undergraduate was rare, especially for a student not majoring in psychology. Berscheid picked up psychology as her second major and graduated with honors. After graduation Berscheid applied for and received PHS Predoctoral Research Fellowship, at the University of Minnesota to work with Harold Kelley
Harold Kelley
Harold Kelley was an American social psychologist and professor of psychology at the University of California, Los Angeles...

. However, Berscheid dealing with her new marriage and a death in her family decided to decline the offer and became a research administrator for Pillsbury.

Berscheid thrived at Pillsbury and received a promotion the following year, something unprecedented for a woman in this field. However, Berscheid felt that she had outgrown her position at Pillsbury and left to pursue painting. During this time, Berscheid did apply for a research assistantship at the University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

, under Elliot Aronson
Elliot Aronson
Elliot Aronson is an American psychologist. He is listed among the 100 most eminent psychologists of the 20th Century, best known for the invention of the Jigsaw Classroom as a method of reducing interethnic hostility and prejudice; cognitive dissonance research, and influential social psychology...

. During her interview Aronson and Berscheid clashed ideas on many different issues. Berscheid believed that she would never hear from Aronson after her interview. A few weeks later, she received a letter from him offering her the research assistantship. She obtained her Ph.D. while working under the direction of Elliot Aronson.

Unable to receive a job in the psychology department due to the male dominated social norm of the times. Berscheid took a job teaching Research Methods in the Business department where she met Elaine (Walster) Hatfield. Hatfield convinced Berscheid to join her in researching equity
Equity theory
Equity theory is a theory that attempts to explain relational satisfaction in terms of perceptions of fair/unfair distributions of resources within interpersonal relationships...

 and attraction
Attraction
In general, an attraction draws one object towards another one. The term may have the following specific meanings.* In physics, attraction may refer to gravity or to the electromagnetic force* Attractiveness...

. Two women conducting psychological research was rare and might have been stopped if too many people took notice, therefore Hatfield and Berscheid conducted their research quietly through a federal grant.

A few years later, Hatfield left the Business department for a job in the psychology department and Berscheid took over Hatfield’s job as Student Activities Bureau. Berscheid was expecting to be pushed into early retirement when she was offered a professorship in the psychology department, which was an all male faculty, at the time. Berscheid has made many contributions in the field of relationship research and social psychology as a whole.

Awards

Berscheid is the recipient of Donald T. Campbell Award for Distinguished Research in Social Psychology
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

 from the Society of Personality and Social Psychology, and the Distinguished Scientist Award from the Society of Experimental Social Psychology
Society of Experimental Social Psychology
The Society of Experimental Social Psychology is a scientific professional organization of social psychologists. SESP has over 700 members worldwide.-History:...

. She was elected a Fellow of the American Academy of Arts and Sciences
American Academy of Arts and Sciences
The American Academy of Arts and Sciences is an independent policy research center that conducts multidisciplinary studies of complex and emerging problems. The Academy’s elected members are leaders in the academic disciplines, the arts, business, and public affairs.James Bowdoin, John Adams, and...

in 1998.

Controversy

In 1974, Berscheid was the center of a controversy regarding wasteful federal funding of research. Senator Proxmire of Wisconsin used her as an example when he awarded the National Science Foundation his annual "Golden Fleece" award. Berscheid had been granted $84,000 by the foundation to research why people fall in love. The scandal "called into question use of public funds in scientific research."
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