Electronic Entertainment Design and Research
Encyclopedia
Electronic Entertainment Design and Research (EEDAR) is a video game industry specific market research
firm headquartered in Carlsbad, California. EEDAR was founded in 2006 by a team of interactive software veterans.
Financial Services: Financial services provide a range of products tailored to the financial industry. Financial services include due diligence research products, analytic consulting, company profiling, trend monitoring and forecasting services.
into three groups: one who had been exposed to high review scores before playing, one who had been exposed to low review scores, and a control group who hadn’t been exposed to any.
On completing the study, the participants got a choice of taking the game or $10 in cash. Participants who were exposed to high review scores were twice as likely to take the game. Also, the participants who were shown higher review scores gave on average the game 20 points higher a review score than participants who were exposed to a low review score.
, the VP of Analyst Services, wrote that “console games over the last 5 years show no aggregate statistical evidence that indicates that gender selection (aside from having no gender at all) impacts quality scores.” Sales of a game are more determined by brand awareness, marketing spend, development budget and other factors that have little to do with the gender of the playable character.
’ list of America Most Promising Companies, which is based on the size of their potential market, the strength of their intellectual property, experience of their management team, and track record in hitting product development benchmarks.
presented EEDAR with an award for Largest Electronic Database of Video Game Features with over 25 million quantifiable data points.
announced a market research partnership. Information from Nielsen’s Monitor Plus is combined with EEDAR’s proprietary game database to further augment EEDAR’s Gamepulse and DesignMetrics services and increase marketing campaign effectiveness.
announced a partnership to combine GameTrailers attention metrics with EEDAR’s Gamepulse and DesignMetrics services.
and EEDAR signed a data integration contract to further augment EEDAR’s GamePulse service.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
firm headquartered in Carlsbad, California. EEDAR was founded in 2006 by a team of interactive software veterans.
Overview
EEDAR is a market research organization that provides services in five different business divisions: DesignMetrics, Gamepulse, Research & Publications, Financial Services, and Retail Services. EEDAR has amassed a proprietary game database with 20,000 games broken down into more than 20,000,000 game features, a Guinness World Record, that is the foundation for all of EEDAR’s services.DesignMetrics
DesignMetrics is a sales and performance forecast service with a +/- 10% accuracy for the first three month sales. Designed for publishers and developers to help make crucial decisions, DesignMetrics can provide sales forecasts(US, EU or Worldwide), “What if” Scenarios to determine sales impact on feature choices, SWOT Analysis and Mock Reviews/Review Score Forecast of a specific upcoming game title.Gamepulse
Gamepulse is the video game industry’s information service. It provides game title information, sales and performance data (North America & EFIGS, Retail & Digital), Downloadable content and digital games, review scores & media outlets, publisher & developer performance, industry trends (Macro & Micro), macro forecasting and market sizing, franchise insights, marketing and mixed media analysis, consumer awareness and activity data, retail circular advertising, product virality and word-of-mouth activity, institutional knowledge management, and custom dashboarding.Research & Publications
In September 2010, EEDAR published a report called “Deconstructing Downloadable Content”, a series of four individual reports that explore consumer behaviors and historical data related to downloadable games and digital content. EEDAR also provides custom research services including data collection, formatting, topical studies and competitive analysis.Financial Services: Financial services provide a range of products tailored to the financial industry. Financial services include due diligence research products, analytic consulting, company profiling, trend monitoring and forecasting services.
Retail Services
Retail services provide a range of products tailored to the retail industry. Retail services include North America retail game data feeds (English and Spanish), North America and European console downloadable game and downloadable content data feeds (PSN, XBL), Feature based recommendation and discovery technology for POS, e-commerce, kiosk and mobile services, Loyalty enhancement data and technology packages, Market trending, demand planning and buyer intelligence dashboards, and support.SMU/EEDAR Study
In 2010, SMU Guildhall and EEDAR teamed up to do a study measuring the impact of review scores and sales. The study split 165 participants who had never played Plants vs. ZombiesPlants vs. Zombies
Plants vs. Zombies is a tower defense action video game developed and originally published by PopCap Games for Microsoft Windows and Mac OS X. The game involves a homeowner using many varieties of plants to repel an army of zombies from "eating their brains". It was first released on May 5, 2009,...
into three groups: one who had been exposed to high review scores before playing, one who had been exposed to low review scores, and a control group who hadn’t been exposed to any.
On completing the study, the participants got a choice of taking the game or $10 in cash. Participants who were exposed to high review scores were twice as likely to take the game. Also, the participants who were shown higher review scores gave on average the game 20 points higher a review score than participants who were exposed to a low review score.
DICE 2010
At DICE 2010, the CEO and COO of EEDAR, Greg Short and Geoffrey Zatkin, presented “Forces at Play: Examining What Has Really Been Impacting the Videogame Industry, and What It Means Going Forward” that analyzed the current 7th generation hardware cycle and how publishing strategies evolved over the life cycle of the hardware.GDC Europe 2010
At GDC Europe 2010, CEO Greg Short previewed EEDAR’s new “Deconstructing DLC Report” that showed, for example, that a majority of consumers want DLC for a new game 1 to 3 months after a game is released. Short comments that, given the data, DLC needs to become part of the game industry’s strategy. Short also showed that there is little difference between free and paid DLC, and that consumers want DLC whither or not it is free.E3 2010
After E3 2010, EEDAR released popular interest stats based upon trailer various attention matrix from Gametrailers.com and IGN.com. Joystiq.com, a popular games industry news website, noted some of the similarities and peculiarities in the lists published by EEDAR.Female Gamers
In 2010, EEDAR released a study about the gender of characters and how it affects the quality and sales of a game. Jesse DivnichJesse Divnich
Jesse Divnich is the Vice President of Analyst Services for Electronic Entertainment Design and Research .- Background :Divnich was born in LaSalle, Ontario, but currently resides in Carlsbad, California...
, the VP of Analyst Services, wrote that “console games over the last 5 years show no aggregate statistical evidence that indicates that gender selection (aside from having no gender at all) impacts quality scores.” Sales of a game are more determined by brand awareness, marketing spend, development budget and other factors that have little to do with the gender of the playable character.
Forbes
EEDAR was listed #15 on ForbesForbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
’ list of America Most Promising Companies, which is based on the size of their potential market, the strength of their intellectual property, experience of their management team, and track record in hitting product development benchmarks.
Guinness Record
At E3 2010, Guinness World RecordsGuinness World Records
Guinness World Records, known until 2000 as The Guinness Book of Records , is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world...
presented EEDAR with an award for Largest Electronic Database of Video Game Features with over 25 million quantifiable data points.
Nielsen
In February 2009,EEDAR and NielsenNielsen
Nielsen , is a Danish patronymic surname, literally meaning son of Niels, Niels being the Danish version of the Greek male given name Νικόλαος, Nikolaos . It is the second most common surname in Denmark, shared by about 5% of the population. It is also used in Norway, although the form Nelsen and...
announced a market research partnership. Information from Nielsen’s Monitor Plus is combined with EEDAR’s proprietary game database to further augment EEDAR’s Gamepulse and DesignMetrics services and increase marketing campaign effectiveness.
GameTrailers
In February 2009, EEDAR and GameTrailersGameTrailers
GameTrailers is a media website that specializes in video game related content. It provides free access to original programming , game trailers and recorded game play. Along with standard definition , many of the video clips are offered in a higher resolution .Users can upload videos, create...
announced a partnership to combine GameTrailers attention metrics with EEDAR’s Gamepulse and DesignMetrics services.
ESRB
EEDAR and ESRB partner to provide statistics in GamePulse and DesignMetrics on games’ ESRB ratings.Rentrak
In December 2009, RentrakRentrak
The Rentrak Corporation, is an audience measurement company based in Portland, Oregon, United States. As of June 2009, Bill Livek is the company's chief executive officer.-History:...
and EEDAR signed a data integration contract to further augment EEDAR’s GamePulse service.