Edward Whitehead
Encyclopedia
Edward Whitehead, CBE
CBE
CBE and C.B.E. are abbreviations for "Commander of the Order of the British Empire", a grade in the Order of the British Empire.Other uses include:* Chemical and Biochemical Engineering...

 (May 20, 1908 – April 16, 1978) was a British Royal Navy
Royal Navy
The Royal Navy is the naval warfare service branch of the British Armed Forces. Founded in the 16th century, it is the oldest service branch and is known as the Senior Service...

 officer, a veteran of the South Pacific campaign, better known as the advertising representative of Schweppes Tonic Water
Tonic water
Tonic water is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, tonic water usually now has a significantly lower quinine content and is consumed for its distinctively bitter taste...

. The first campaign was created by Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...

 Agency in 1955 and ran through the 1960s.

Born in Aldershot
Aldershot
Aldershot is a town in the English county of Hampshire, located on heathland about southwest of London. The town is administered by Rushmoor Borough Council...

, England, Commander Whitehead was at one time the President of Schweppes (USA) and General Manager (Overseas). He died in Petersfield
Petersfield
Petersfield can refer to any of the following places:*Petersfield, Hampshire, a market town in England*Petersfield, Jamaica, a small town in the parish of Westmoreland*Petersfield, Manitoba, in Canada*Petersfield, an area of Cambridge, England...

.

External links

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