Ed Evangelista is a creative consultant in marketing, entertainment, and advertising, as well as judge for the first season of ABC's reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 show American Inventor

American Inventor

American Inventor is a reality television series based on a competition to be named America's best inventor. It was conceived by UK entrepreneur Peter Jones, who appears on the British version of the somewhat similar programme Dragons' Den, a format originated in Japan where it is owned by Sony....

. He was an Executive Creative Director at JWT in New York before launching out on his own.

Career

Evangelista is a director and marketing consultant in branded entertainment, mobile content, and alternative marketing. His clients are digital firms, marketing agencies, and brands that need creative ideas and thinking to help make their products relevant to consumers. His expertise is in content and delivery of alternative, digital, and traditional media by bringing brands, ideas, and entertainment together to create new experiences that engage consumers.

Evangelista starred as the judge on the Simon Cowell produced ABC-TV

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 reality show American Inventor. Now, on TLC

TLC (TV channel)

TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...

's Homemade Millionaire TV Show, Evangelista stars with Kelly Ripa as a coach and mentor helping women win a contract to sell their new inventions on the Home Shopping Network

Home Shopping Network

Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

.

Evangelista is best known for his creative work for Debeers diamonds, particularly the successful launches of Three Stone Jewelry and the Right Hand Ring. For over 20 years, he has done work for many famous brands, including Smirnoff

Smirnoff

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov , the son of illiterate Russian peasants. It is now distributed in 130 countries.Smirnoff products include vodka, flavored...

, Rolex

Rolex

Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands...

, MCI

MCI Communications

MCI Communications Corp. was an American telecommunications company that was instrumental in legal and regulatory changes that led to the breakup of the AT&T monopoly of American telephony and ushered in the competitive long-distance telephone industry. It was headquartered in Washington,...

, Philips Electronics, Volvo

Volvo

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...

, Elizabeth Arden, LIFE

Life

Life is a characteristic that distinguishes objects that have signaling and self-sustaining processes from those that do not, either because such functions have ceased , or else because they lack such functions and are classified as inanimate...

Magazine, Sunsilk

Sunsilk

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's...

, Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

, and Merrill Lynch.

He combined marketing and entertainment for the launch for Unilever's Sunsilk, called "LoveBites" for TBS. These were 65 two-minute TV episodes that ran after Sex and the City

Sex and the City

Sex and the City is an American television comedy-drama series created by Darren Star and produced by HBO. Broadcast from 1998 until 2004, the original run of the show had a total of ninety-four episodes...

and kept over 70% of viewers engaged. He was also instrumental in the launch of Sunsilk's Colorshowdown and colorshowdown.com, which features the blondes versus brunettes debate. He is currently involved in a variety of branding, TV, web, and mobile projects. He has won every major advertising award from the One Show Gold to the Cannes Lion. Ed and his work have been quoted and profiled in the WSJ, NYT, Archive, Graphis, Adweek, AdAge, and Entrepreneur.com.

Evangelista graduated from the School of Visual Arts

School of Visual Arts

The School of Visual Arts , is a proprietary art school located in Manhattan, New York City, and is widely considered to be one of the leading art schools in the United States. It was established in 1947 by co-founders Silas H. Rhodes and Burne Hogarth as the Cartoonists and Illustrators School and...

in New York City with a Bachelor of Fine Arts.