ESB Customer Supply
Encyclopedia
Electricity Supply Board Electric Ireland is the supply division of the Electricity Supply Board the former monopoly electricity company in Ireland. The company now operates in an open market competing for the supply of retail electricity to residential customers. Other major suppliers are Airtricity
Airtricity
Airtricity was founded in 1997 in the Republic of Ireland and now is a renewable energy company owned by Scottish and Southern Energy...

 and, more recently, Bord Gais Energy
Bord Gáis
Bord Gáis Éireann , normally branded as Bord Gáis, is the main supplier and distributor of pipeline natural gas in the Republic of Ireland. The company has built an extensive network across Ireland. The company supplies gas to domestic and industrial customers on a fully regulated basis...

.

The business was known as ESB Customer Supply and ESB Independent Energy before 4 April 2011. The brand is a transitional one; after January 2012, all references to ESB will be dropped and it will simply be known as Electric Ireland.

Regulation and pricing

As a part of the regulatory system, the company as the former monopoly must sell its electricity at a premium of 10% above market price in order to encourage new entrants to the market place. The company has been unable to compete with these new entrants. It has been announced that ESB Customer Supply must rebrand the entire supply operation and lose 40 per cent of its customers before it will be allowed to decide its own prices. Currently it is regulated by the Commission for Energy Regulation
Commission for Energy Regulation
The Commission for Energy Regulation-An Coimisiún Rialall Fuinnimh is the independent body responsible for overseeing the liberalisation of Ireland's energy sector regulating the electricity and natural gas sectors in the Republic of Ireland. The CER was initially established as the Commission for...

.

Low carbon economy

In April 2010, the company's renewable energy investment fund, ESB Novusmodus, joined the Climate Change Capital Private Equity Fund to pledge €5 million to support Cork-based company Nualight. Nualight are considered as part of the low carbon economy due to their long lasting LEDs which are used in supermarkets in Ireland, the UK, Germany and Switzerland.

Partnerships and acquisitions

In May 2010, ESB announced a partnership with GT energy, to create Ireland's first geothermal electricity
Geothermal electricity
Geothermal electricity is electricity generated from geothermal energy.Technologies in use include dry steam power plants, flash steam power plants and binary cycle power plants...

project.

In June 2010,ESB have announced the acquisition of a wind farm project in South Wales which will generate 34.5mw.
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