Similar to marketing collateral

Marketing collateral

Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective...

 definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.

These activities enforced themselves as givens nowadays, common e-marketing collateral include:

• Building the e-presence; whether it is a website
  Website
  A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
  
  , blog
  Blog
  A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
  
  , microsite
  Microsite
  A microsite is an Internet web design term referring to an individual web page or a small cluster of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity...
  
   or a portal
  Web portal
  A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
  
  
• Search engine marketing
  Search engine marketing
  Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
  
  , including search engine optimization
  Search engine optimization
  Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
  
   and search engine registration
• Online directories registration
• Social media
  Social media
  The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
  
   accounts setup and social media optimization
  Social Media Optimization
  Social media optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization...
  
  

The e-marketing collateral term was first formulated by LOJINE Consulting