Don McNeill (performer)
Encyclopedia
Don McNeill was an American radio
personality, best known as the creator and host of The Breakfast Club, which ran for more than 30 years.
, the son of Harry T. McNeill and Luella R. Weinberger, but the family soon moved to Wisconsin
, where McNeill graduated from Marquette University
in Milwaukee
. He was a first cousin
of United States Secretary of Defense
Caspar Weinberger
, for their mothers were sisters-in-law. (McNeills' mother Luella Weinberger was the older sister of Caspar Weinberger's father.) McNeill began his radio career in Milwaukee in 1928, first as a script editor and announcer at station WISN, and later working for the station owned by The Milwaukee Journal. McNeill moved on to Kentucky
, working for the Louisville
Courier-Journals station, WHAS
then a stint in San Francisco as a comedy act with singer Van Fleming, called "The Two Professors," and finally, following a failed career move to New York City
, McNeill wound up back in Illinois in 1933.
, and sent to Chicago
to audition. He was assigned to take over an unsponsored early morning variety show called The Pepper Pot, with an 8 AM time slot on the NBC Blue Network (later to become ABC
radio). McNeill quickly re-organized the hour show as The Breakfast Club, dividing it into four segments, or as McNeill called them, "the four calls to breakfast."
The show premiered on June 23, 1933, with informal talk and jokes often based on topical events, initially scripted by McNeill, but later performed off the cuff, often with audience interviews. In its final form, this was surrounded by piano music, various vocal groups and soloists, sentimental verse, and recurring comedy performers. The series would eventually gain a sponsor, Swift and Company. McNeill was also credited as the first performer to make morning talk and variety a viable format in radio. (Countless local shows, to this day, often refer to themselves as The Breakfast Club).
McNeill briefly attempted to transfer the series to television, as Don McNeill's TV Club (1950–1951). The Breakfast Club was simulcast on television in 1954-1955. McNeill also appeared occasionally on game shows and the like, and in 1963, he hosted the short-lived game show Take Two, built around photo comparisons.
McNeill's radio series continued through this time, finally ending in 1968, at which point McNeill retired from entertainment, and from public life.
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
personality, best known as the creator and host of The Breakfast Club, which ran for more than 30 years.
Early career
McNeill was born in Galena, IllinoisGalena, Illinois
Galena is the county seat of, and largest city in, Jo Daviess County, Illinois in the United States, with a population of 3,429 in 2010. The city is a popular tourist destination known for its history, historical architecture, and ski and golf resorts. Galena was the residence of Ulysses S...
, the son of Harry T. McNeill and Luella R. Weinberger, but the family soon moved to Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
, where McNeill graduated from Marquette University
Marquette University
Marquette University is a private, coeducational, Jesuit, Roman Catholic university located in Milwaukee, Wisconsin. Founded by the Society of Jesus in 1881, the school is one of 28 member institutions of the Association of Jesuit Colleges and Universities...
in Milwaukee
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
. He was a first cousin
Cousin
In kinship terminology, a cousin is a relative with whom one shares one or more common ancestors. The term is rarely used when referring to a relative in one's immediate family where there is a more specific term . The term "blood relative" can be used synonymously and establishes the existence of...
of United States Secretary of Defense
United States Secretary of Defense
The Secretary of Defense is the head and chief executive officer of the Department of Defense of the United States of America. This position corresponds to what is generally known as a Defense Minister in other countries...
Caspar Weinberger
Caspar Weinberger
Caspar Willard "Cap" Weinberger , was an American politician, vice president and general counsel of Bechtel Corporation, and Secretary of Defense under President Ronald Reagan from January 21, 1981, until November 23, 1987, making him the third longest-serving defense secretary to date, after...
, for their mothers were sisters-in-law. (McNeills' mother Luella Weinberger was the older sister of Caspar Weinberger's father.) McNeill began his radio career in Milwaukee in 1928, first as a script editor and announcer at station WISN, and later working for the station owned by The Milwaukee Journal. McNeill moved on to Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
, working for the Louisville
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...
Courier-Journals station, WHAS
WHAS (AM)
WHAS, known by the on air branding as "84 WHAS", is an AM radio station broadcasting in Louisville, Kentucky. It is a 50,000 Watt clear channel radio station assigned to frequency 840 kHz. With clear channel status, its nighttime signal can be heard in most of the continental U.S...
then a stint in San Francisco as a comedy act with singer Van Fleming, called "The Two Professors," and finally, following a failed career move to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, McNeill wound up back in Illinois in 1933.
The Breakfast Club
McNeill had applied for a job at NBCNBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, and sent to Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
to audition. He was assigned to take over an unsponsored early morning variety show called The Pepper Pot, with an 8 AM time slot on the NBC Blue Network (later to become ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
radio). McNeill quickly re-organized the hour show as The Breakfast Club, dividing it into four segments, or as McNeill called them, "the four calls to breakfast."
The show premiered on June 23, 1933, with informal talk and jokes often based on topical events, initially scripted by McNeill, but later performed off the cuff, often with audience interviews. In its final form, this was surrounded by piano music, various vocal groups and soloists, sentimental verse, and recurring comedy performers. The series would eventually gain a sponsor, Swift and Company. McNeill was also credited as the first performer to make morning talk and variety a viable format in radio. (Countless local shows, to this day, often refer to themselves as The Breakfast Club).
McNeill briefly attempted to transfer the series to television, as Don McNeill's TV Club (1950–1951). The Breakfast Club was simulcast on television in 1954-1955. McNeill also appeared occasionally on game shows and the like, and in 1963, he hosted the short-lived game show Take Two, built around photo comparisons.
McNeill's radio series continued through this time, finally ending in 1968, at which point McNeill retired from entertainment, and from public life.