Dollie & Me
Encyclopedia
Dollie & Me is a lifestyle brand of moderately priced matching children’s clothing, accessories and toys for girls and their dolls. The line is sold through 2,000 in-store and on-line retailers including Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, Dillard’s , Kohl’s and Sears. Clothing and dolls are also sold at the Kahn Lucas Outlet center in Lancaster, PA.

Kahn Lucas Lancaster, Inc. is the owner of the brand. The brand’s customer ranges from toddler sizes through 14. Dollie & Me’s mission is to inspire creativity, imagination and play.

Products

The line began by offering matching dresses for girl’s and their dolls. In 2009, Dollie & Me partnered with Madame Alexander
Madame Alexander
Madame Alexander is a brand of American collectible dolls introduced in 1923.Madame Alexander is also the business name of Beatrice Alexander, who was born Bertha Alexander, later changed her name to Beatrice, married Philip Behrman and then started her doll business...

  to produce 18-inch dolls for the brand. The following year, matching accessories and bags were introduced. Stuffed animals, playsets, cosmetics, outerwear and swimwear are in the planning.

The complete Dollie & Me product line consists of matching dresses, sportswear, sleepwear, dress-up, jewelry, hair accessories, fashion bags, travel bags and 18-inch dolls.

Awards

In 2010, Dollie & Me won the Platinum Oppenheim Toy Portfolio Award
Oppenheim Toy Portfolio Award
The Oppenheim Toy Portfolio was founded in 1989 as the only independent consumer review of children's media by child development experts Joanne Oppenheim and her daughter Stephanie Oppenheim....

. In association with the award, their products were featured on The Today Show
The Today Show
Today is an iconic American morning news and talk show airing every morning on NBC. Debuting on January 14, 1952, it was the first of its genre on American television and in the world. The show is also the fourth-longest running American television series...

 and appeared on the Times Square Reuters Billboard and in the Las Vegas Fashion Show Mall.

A 2010 article in Earnshaw’s detailed Dollie & Me’s matching products and line of expansion into toys, play sets, jewelry and other accessories. Later that year, a Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...

 article wrote about Dollie & Me as a business and how it has become a competitor in the doll market in a short period of time. The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

highlighted Dollie & Me in an article about the competition in the 18-inch doll market.

Dollie & Me is also listed on several website’s 2010 Holiday Gift Lists including Savvy Auntie, Nickelodeon’s ParentsConnect and Big City Moms.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK