Discover Mills
Encyclopedia
Discover Mills is a 1200000 square feet (111,483.6 m²), single story shopping mall
in Lawrenceville, Georgia
with over 180 specialty retailers. The mall features 13 anchors as well as a variety of theme restaurants, casual dining and entertainment venues. Discover Mills is the first mall in the United States to have naming rights
. Discover Card
has naming rights with The Mills Corporation from the mall's opening in November 2001 through 2011, hence the tag line "Where Discover Card Is The Smart Choice". Discover Mills opened as an outlet mall, but has begun to evolve into an entertainment mall, with the additions of AMC Discover Mills 18
on December 17, 2003 and Medieval Times on July 21 of 2006. Simon Property Group
is the current owner of Discover Mills from the Mills Corporation's acquisition. When the mall was first planned in 1998, the mall name was "Sugarloaf Mills" named from the Sugarloaf Parkway road on which the mall is located.
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
in Lawrenceville, Georgia
Lawrenceville, Georgia
Lawrenceville is a city in and the county seat of Gwinnett County, Georgia, in the United States. The Census Bureau estimates the 2008 population at 29,258...
with over 180 specialty retailers. The mall features 13 anchors as well as a variety of theme restaurants, casual dining and entertainment venues. Discover Mills is the first mall in the United States to have naming rights
Naming rights
In the private sector, naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three...
. Discover Card
Discover Card
The Discover Card is a major credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to...
has naming rights with The Mills Corporation from the mall's opening in November 2001 through 2011, hence the tag line "Where Discover Card Is The Smart Choice". Discover Mills opened as an outlet mall, but has begun to evolve into an entertainment mall, with the additions of AMC Discover Mills 18
AMC Theatres
AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...
on December 17, 2003 and Medieval Times on July 21 of 2006. Simon Property Group
Simon Property Group
Simon Property Group, Inc. is an American commercial real estate company, ranked #1 in the United States as the largest real estate investment trust. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers, The...
is the current owner of Discover Mills from the Mills Corporation's acquisition. When the mall was first planned in 1998, the mall name was "Sugarloaf Mills" named from the Sugarloaf Parkway road on which the mall is located.
Anchors & Majors
- AMC TheatresAMC TheatresAMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...
(74349 sq ft (6,907 m²)) - Bass Pro ShopsBass Pro ShopsBass Pro Shops is a privately held retailer of hunting, fishing, camping and related outdoor recreation merchandise. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear.-History:The owner, John L...
Outdoor World (122670 sq ft (11,396 m²)) - Books-A-MillionBooks-A-MillionBooks-A-Million, Inc., also known as BAM!, is a company that owns the second largest U.S. bookstore chain and is headquartered in Birmingham, Alabama. The company operates over 200 stores in the South, Midwest, Northeast...
(23370 sq ft (2,171 m²)) - Burlington Coat FactoryBurlington Coat FactoryBurlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 450 stores in 45 states and Puerto Rico.. In 2006, it was acquired by Bain Capital, LLC in a take-private transaction...
(79850 sq ft (7,418 m²)) - Dave & Buster'sDave & Buster'sDave & Buster's is an American restaurant and entertainment business headquartered in Dallas, Texas. Each D&B has a full-service restaurant and a video arcade. As of July 1, 2009, the company had 57 locations across the United States and two in Canada. The company also licenses the D&B concept...
(61160 sq ft (5,682 m²)) - Last Call Neiman MarcusNeiman MarcusNeiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...
(32120 sq ft (2,984 m²)) - Medieval TimesMedieval TimesMedieval Times Dinner and Tournament is a family dinner theater featuring staged medieval-style games, sword-fighting, and jousting performed by a cast of 75 actors and 20 horses. Each location is housed in a replica 11th-century castle, with the exception of the Toronto location, which is housed...
(87200 sq ft (8,101.1 m²)) - Off Broadway Shoes (20680 sq ft (1,921 m²))
- Ross Dress For LessRoss Dress For LessRoss Stores, Inc. , is a chain of American off-price department stores headquartered in Pleasanton, California, operating under the name Ross Dress for Less. It is the third largest off-price retailer in the United States, behind T.J. Maxx and Marshalls, both of which are owned by TJX Companies.As...
(28350 sq ft (2,634 m²)) - Saks Fifth AvenueSaks Fifth AvenueSaks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...
OFF 5TH (28100 sq ft (2,610.6 m²)) - Sears OutletSears Holdings CorporationSears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...
(25550 sq ft (2,374 m²)) - Sun & Ski SportsSun & Ski Sports-Company Information:Sun & Ski Sports, originally named Tennis & Ski Warehouse, was founded in 1980 by Barry Goldware. Based in Houston, Texas, the retailer operates 24 stores in ten states: Texas , Oklahoma , Virginia , Georgia, Maryland, New Hampshire, Connecticut, Ohio, New York, North...
(24850 sq ft (2,309 m²)) - Urban Behavior (20150 sq ft (1,872 m²))
Former Anchors
- Steve & Barry'sSteve & Barry'sSteve & Barry's was an American retail clothing chain, featuring casual apparel. By mid-2008, the chain operated 276 stores in 39 states. The company was headquartered in Port Washington, New York. The company liquidated all of its stores throughout 2008....
-Closed; was completely liquidated in early 2009 due to bankruptcy. - Woodward Skate Park-Closed