Discontinuation
Encyclopedia
Discontinuation is the process of quitting a procedure, such as, the course of treatment with a drug or a consumer product line.
- Discontinuation of a treatment is to stop taking a drug. There are several reasons for discontinuation, e.g.:
- The ailment or reason it was taken has disappeared.
- The adverse effects outweigh the desired effects.
- Other, better, alternatives are available.
- Discontinuation for consumer products is when a productProduct (business)In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
's manufacture and/or support are stopped by the companyCompanyA company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
that makes the product. This is usually due to low sales, but it does not mean the product never sold well. Many high selling products eventually see a drop in sales and eventual discontinuation, usually after being superseded by a superior product.