Directline holidays
Encyclopedia
Directline Holidays is a trading name of holidayline UK and specialises in selling cheap package holiday
s, flights and hotels.
An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media.
Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 it’s first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting
(now miva
) and goto (now Yahoo! Search Marketing
).
In 2001 the entirety of the company’s marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.
By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click
) network including adwords
and Overture (now Yahoo! Search Marketing
).
directline-holidays.co.uk continued its early adoption of new media through 2006, trialing pay-per-call
advertising with Google adwords and beta testing Microsoft adCenter
in the UK.
Although, well known in the UK online community for many years, geographic targeting has left the company virtually unknown outside of the UK.
Package holiday
A package holiday or package tour consists of transport and accommodation advertised and sold together by a vendor known as a tour operator. Other services may be provided like a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country...
s, flights and hotels.
An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media.
Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 it’s first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting
Espotting
London-based Espotting Media was founded in 2000. Along with Goto.com it was a pioneer of pay per click advertising on web search engines....
(now miva
Miva
miva may refer to:*Midwestern Intercollegiate Volleyball Association - NCAA Men's Volleyball*MIVA Script - a computer scripting language...
) and goto (now Yahoo! Search Marketing
Yahoo! Search Marketing
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.Yahoo began offering this service after acquiring Overture Services, Inc....
).
In 2001 the entirety of the company’s marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.
By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
) network including adwords
AdWords
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click advertising, cost-per-thousand advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords...
and Overture (now Yahoo! Search Marketing
Yahoo! Search Marketing
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.Yahoo began offering this service after acquiring Overture Services, Inc....
).
directline-holidays.co.uk continued its early adoption of new media through 2006, trialing pay-per-call
Pay-per-call
Pay-per-call was originally a billing system generally known as "900" calls , where the phone company bills the caller a fee which is passed on to the owner of the number called...
advertising with Google adwords and beta testing Microsoft adCenter
Microsoft adCenter
Microsoft adCenter , is the division of the Microsoft Network responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. This is a service aimed at people who want to advertise a product...
in the UK.
Although, well known in the UK online community for many years, geographic targeting has left the company virtually unknown outside of the UK.