Digital agency
Encyclopedia
A digital or new media agency is a business
that delivers services for the creative and technical development of internet
based products. These services range from the more generalist such as web design
, e-mail marketing
and microsites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimization
, podcasting, widget development and mobile or social applications.
These agencies tend to differ from their more traditional advertising agency
and marketing agency counterparts in that they rarely deliver offline work. Advertising and Marketing agencies do however, deliver digital work, often using outside sources.
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
that delivers services for the creative and technical development of internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
based products. These services range from the more generalist such as web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
, e-mail marketing
E-mail marketing
Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing...
and microsites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
, podcasting, widget development and mobile or social applications.
These agencies tend to differ from their more traditional advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
and marketing agency counterparts in that they rarely deliver offline work. Advertising and Marketing agencies do however, deliver digital work, often using outside sources.