"Differently" is a song recorded by Australian pop

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 singer, Cassie Davis

Cassie Davis

Cassie Davis is an Australian singer, songwriter and producer from Perth, Western Australia. In addition to vocals, Cassie can also play the guitar, piano, keyboard and sampler, all of which she plays at some point on her debut album, Differently....

. It is the second single taken off Cassie's upcoming debut album of the same title. It features guest vocals from Travie McCoy

Travie McCoy

Travie Lazarus McCoy is an American singer and rapper. He is the lead vocalist of the alternative hip-hop band Gym Class Heroes. He released his debut solo album Lazarus on June 8, 2010....

, the lead singer of American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 alternative hip-hop band, Gym Class Heroes

Gym Class Heroes

Gym Class Heroes is an American hip hop rock band from Geneva, New York. They have collaborated with Fall Out Boy's Patrick Stump on numerous occasions, notably for providing backing vocals on the song "Cupid's Chokehold." Stump also produced the majority of their album The Quilt.The group formed...

. Signed copies of the single are available if pre-ordered at Sanity

Sanity (music store)

Sanity is an Australian chain of music and entertainment stores, owned by Ray Itaoui, CEO. Sanity has over 155 outlets in Australia. The brand specialises in the sale of CDs, DVDs, Blu-ray video games and related merchandise and accessories.-History:...

 or JB Hi-Fi

JB Hi-Fi

JB Hi-Fi is an Australian CD, DVD, Blu-ray disc, video game and consumer electronics chain store.-History:JB Hi-Fi was established in Melbourne suburb of Keilor East by John Barbuto in 1974...

. The song went Gold on 18 September 2009 confirmed via her Twitter page

Track listing

Maxi CD Single

1. Differently
2. Hero
3. Differently (Album Version)
4. Differently (Sing-A-Long Mix)
5. Differently (Mirage Mix)

Airplay

"Differently" made its radio debut on 16 March 2009. It has since began to receive heavy airplay on the Today Network

Today Network

The Today Network is a network of Contemporary Hit Radio stations run by Southern Cross Austereo in Australia.-Affiliates:-History:The Today Network started when the Austereo Radio Network secured the first commercial FM licence in Adelaide in 1980. Austereo launched a station called Double SA FM,...

 (especially "The Hot 30 Countdown") and Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 radio station, Nova 96.9

Nova 96.9

Nova 96.9 is a commercial radio station operating in Sydney, Australia, owned by the DMG Radio Network.-History:One of the driving forces behind the creation of Nova was the growing demographic of youth who were embracing the commercialised anti-pop movement fronted by such artists as Daft Punk...

. "Differently" was the #1 most added song to Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n radio in its first week of release.

Collaboration

Of working with Travie McCoy, Cassie said:

• "I feel incredibly blessed to have had the opportunity to work with many amazing artists on 'Differently.' To have the privilege of working with the creative force that is Travis McCoy has been a truly inspiring, insightful and out-of-this-world experience."
• "Travie is an artist that I am a big fan of and admire. I hope that through my involvement in music my peers will hold me in the same light," added Cassie.

Davis spoke to McCoy on the phone about his contribution, and his rap was recorded separately. They met for the first time on the video set.

• "That was lucky, Davis tells The Back Room.

• "Sometimes you don't even get to meet someone you sing with at the video, it is all done on green screen.

• "We clicked straight away. In our scenes together there was a competition to make each other laugh, a few times we were in hysterics and they had to stop filming. The songs is quite serious but we had so much fun on the set it was hard to be serious.

There was another problem in the video, with McCoy towering over the pocket-sized Davis.

• "Travis must be like 6ft 4in. I'm like 5ft 4in. I definitely stood on a box in the close ups because they couldn't get our heads in the same frame.

Lyrics

Cassie herself stated that "Differently" is a track that celebrates those who are not afraid to go against the grain and embrace their individuality.

Live performance

Cassie performed "Differently" at 7:40am on Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n breakfast television show

Breakfast television

Breakfast television or morning show , is a type of infotainment television program, broadcast live in the morning...

, Sunrise

Sunrise (TV program)

Sunrise is an Australian breakfast television program, broadcast on the Seven Network. On weekdays the programme follows Seven Early News, and runs from 6am through to 9am.-History:...

 backed by her band including Fish on the drums.

Music video

Details

The video clip for 'Differently' was shot in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 in mid March 2009. It features Travie McCoy along with Printz Board

Printz Board

-Biography:Printz Board is a producer, writer, and artist. His life career in music began in Ohio when he received his first trumpet. The then ambiguous Board became drawn in to the heated and story-filled sound of his horn...

 who was a musical director for The Black Eyed Peas

The Black Eyed Peas

The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

 and Fish, the founder of Fishbone

Fishbone

Fishbone is a U.S. alternative rock band formed in 1979 in Los Angeles, California, which plays a fusion of ska, punk rock, funk, hard rock and soul. Critics have noted of the band: "Fishbone was one of the most distinctive and eclectic alternative rock bands of the late '80s...

 both making guest appearances. It made its premiere on Cassie's official YouTube channel on 12 April 2009.

Commentary

The entire music video takes place in front of a green backdrop with white crosses made up of tape stuck on each of the walls. Cassie undergoes three costume changes in the clip. It begins with Printz and Davis singing the "er, ah" melody together before the first verse kicks in. Quick cuts occur of Travie, Printz playing a keyboard, synthesizer and drum machine while Fish drums for the duration of the video. Cassie is also found playing three different instruments, the first being drums, guitar and then a drum machine. During McCoy's rap verse, the pair are found face to face repetitively moving around one another. There is also another sequence in which Cassie and two female dancers perform set choreography.

Charts

Chart (2009)	Peak position
Australian ARIA ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...  Singles Chart	29

End of Year Charts

Year	Chart	Rank
2009	Australian Artists Singles 2009 ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...	#25

Certifications

Country	Certification	Sales
Australia	Gold	35,000+

Release history

Country	Release Date	Format	Label	Catalogue
Australia	16 March 2009	Radio	Sony BMG
	24 April 2009	CD Single, Digital Download		88697494122
United Kingdom		May 2011	CD Single	Sony Music UK