Dietram A. Scheufele is a communication scholar and holds the the John E. Ross Chair in Science Communication in the Department of Life Sciences Communication at the University of Wisconsin–Madison

University of Wisconsin–Madison

The University of Wisconsin–Madison is a public research university located in Madison, Wisconsin, United States. Founded in 1848, UW–Madison is the flagship campus of the University of Wisconsin System. It became a land-grant institution in 1866...

. He also has affiliated appointments in the Robert and Jean Holtz Center for Science and Technology Studies, the Communication Technologies Research Cluster, and the UW Center for European Studies. Prior to joining UW, Scheufele was a tenured faculty member and Director of Graduate Studies in the Department of Communication at Cornell University

Cornell University

Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...

.

He has published extensively in the areas of public opinion and political communication, including work on framing

Framing

Framing or enframing may refer to:* Framing , the most common carpentry work* Framing or Framing effect , terminology used in communication theory, sociology, and other disciplines where it relates to the construction and presentation of a fact or issue "framed" from a particular perspective*...

 theory, participatory democracy

Participatory democracy

Participatory Democracy, also known as Deliberative Democracy, Direct Democracy and Real Democracy , is a process where political decisions are made directly by regular people...

 and the spiral of silence

Spiral of silence

The spiral of silence is a political science and mass communication theory propounded by the German political scientist Elisabeth Noelle-Neumann...

. His more recent work deals with science communication

Science communication

Science communication generally refers to public media aiming to talk about science with non-scientists. This often involves professional scientists but has evolved into a professional field in its own right...

 and public attitudes toward emerging technologies, especially in the area of nanotechnology

Nanotechnology

Nanotechnology is the study of manipulating matter on an atomic and molecular scale. Generally, nanotechnology deals with developing materials, devices, or other structures possessing at least one dimension sized from 1 to 100 nanometres...

.http://news.bbc.co.uk/2/hi/science/nature/7767192.stm Scheufele's most-cited article, Framing as a theory of media effects, was published in 1999 in Journal of Communication and -- with over 700 citationshttp://scholar.google.com/scholar?q=author%3Ad-scheufele&hl=en&lr=&btnG=Search -- is one of the most frequently cited articles in Journal of Communication since it was written.

Scheufele is recipient of the Robert M. Worcester Award for best article of the year from the World Association for Public Opinion Research

World Association for Public Opinion Research

The World Association for Public Opinion Research is an international professional association of researchers in the fields of communication and survey research...

, the Young Scholar Award for outstanding early career research from the International Communication Association

International Communication Association

The International Communication Association is a non-profit academic association founded in 1950 as the National Society for the Study of Communication , whose members are interested in the study, teaching, and application of all aspects of human communication." The Association maintains an...

, the Hillier Krieghbaum Under-40 Award for outstanding achievement in teaching, research and public service from the Association for Education in Journalism and Mass Communication

Association for Education in Journalism and Mass Communication

The Association for Education in Journalism and Mass Communication, or AEJMC, is a major international membership organization for academics in the field, offering regional and national conferences and refereed publications. It has numerous membership divisions, interest groups, publications and...

, the Pound Research Award from the University of Wisconsin–Madison College of Agricultural and Life Sciences, and the Young Faculty Teaching Excellence Award from the Cornell University College of Agriculture and Life Sciences

Cornell University College of Agriculture and Life Sciences

The New York State College of Agriculture and Life Sciences is a statutory college at Cornell University, a private university located in Ithaca, New York...

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