Die Son
Encyclopedia
Die Son is an Afrikaans-language South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

n tabloid reporting sensational news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 essentially after the model of British tabloids. It is the South African newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 with the largest increase in readership in recent years. In the Western Cape
Western Cape
The Western Cape is a province in the south west of South Africa. The capital is Cape Town. Prior to 1994, the region that now forms the Western Cape was part of the much larger Cape Province...

 province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

.

The publishing house Naspers
Naspers
Naspers is a South Africa-based multinational media company with principal operations in electronic media and print media Naspers is a South Africa-based multinational media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber...

 began to publish Die Son in 2003, after the large success of the English-language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like Die Burger
Die Burger
Die Burger is a daily Afrikaans language newspaper, published by Naspers. By 2008, it had a circulation of 91,665 in the Western and Eastern Cape Provinces of South Africa...

, did not suffer from the dramatic growth of Die Son.

The English-language edition and the Afrikaans edition share most of the content (both news and advertisement), except minor differences such as that the English does not have the Page Three girl
Page Three girl
Page Three is a tabloid newspaper feature consisting of a topless photograph of a female glamour model, usually printed on the paper's third page...

 feature. The current, and founding, national editor is Ingo Capraro, previously of Die Burger
Die Burger
Die Burger is a daily Afrikaans language newspaper, published by Naspers. By 2008, it had a circulation of 91,665 in the Western and Eastern Cape Provinces of South Africa...

, another Naspers
Naspers
Naspers is a South Africa-based multinational media company with principal operations in electronic media and print media Naspers is a South Africa-based multinational media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber...

publication.

External links

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