Dickheads were a brand of matches released by Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n businessman Dick Smith

Dick Smith (entrepreneur)

Dick Smith, AO is an Australian entrepreneur, businessman, aviator, and political activist. He is the founder of Dick Smith Electronics, Dick Smith Foods and Australian Geographic, and was selected as the 1986 Australian of the Year.-Electronics:In 1968, Dick Smith founded electronics retailer...

 in 1999.

The name is a pun on the Redheads

Redheads (matches)

Redheads is an iconic Australian brand of matches originally manufactured in Richmond, Victoria by Bryant and May but now manufactured in Sweden by Swedish Match. It is the top-selling brand in the country....

 brand of matches.

The matches were made in Villawood

Villawood, New South Wales

Villawood, a suburb of local government areas City of Bankstown and City of Fairfield, is located 25 kilometres west of the Sydney central business district, in the state of New South Wales, Australia, and is a part of the Greater Western Sydney region....

, New South Wales

New South Wales

New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...

 by Steric Trading Pty Ltd, from local and imported materials. While the matchsticks and matchheads were made overseas, local packaging allowed the product to be labelled "Australian made". The matches were sold in boxes of 20, "DICKHEADS 20", and 25 "DICKHEADS 25".

The back of the box reads:
The brand is no longer sold in stores, making the packets already sold rarities.

External links

• DICKHEADS matches at Dick Smith Foods
  Dick Smith Foods
  Dick Smith Foods is a food brand created by Australian entrepreneur Dick Smith to provide Australian owned and produced alternatives to products from foreign-owned food companies....
  
  site.