Den Beste Sykkel
Encyclopedia
Den Beste Sykkel, better known as DBS, is a Norwegian
bicycle
brand, manufactured by Jonas Øglænd AS in Sandnes
, Norway
.
The company was founded by Jonas Øglænd
in 1892 in Sandnes, under the name of Øglænd Cyklelager. At first it was an agent for the German manufacturer Hengstberg, later also the American brand The World. The bicycles were assembled in Norway. In addition to this, some bicycles were also assembled under the brands of Fram and Viking. Then, in 1906, the company started producing bicycles in its own factory. The current brand name which means "the best bicycle" was adopted in 1932 on the suggestion of the 12-year old boy Knut Johansen in a competition. The next years were marked by expansion, and export started in 1949. In recent years the company has suffered from competition with inexpensive bicycles from China and the Far East. DBS was sold to Monark
in 1989 and after several mergers
became part of Cycleurope
in 1996, the company behind brands such as Monark, Crescent, Peugeot
and Bianchi.
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
bicycle
Bicycle
A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....
brand, manufactured by Jonas Øglænd AS in Sandnes
Sandnes
is a city and municipality in Rogaland county, Norway. It is part of the region of Jæren.-History:Sandnes was separated from Høyland as a municipality of its own in 1860, and gained city status the same year...
, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
.
The company was founded by Jonas Øglænd
Jonas Øglænd
Jonas Øglænd was a Norwegian merchant and indudstrial entrepreneur. He was born in Høyland, and started a small business in Sandnes in 1868. In the late 1890s his sons acquired the Scandinavian agency for the bicycle brand "The World". They eventually started producing their own bicycles, and the...
in 1892 in Sandnes, under the name of Øglænd Cyklelager. At first it was an agent for the German manufacturer Hengstberg, later also the American brand The World. The bicycles were assembled in Norway. In addition to this, some bicycles were also assembled under the brands of Fram and Viking. Then, in 1906, the company started producing bicycles in its own factory. The current brand name which means "the best bicycle" was adopted in 1932 on the suggestion of the 12-year old boy Knut Johansen in a competition. The next years were marked by expansion, and export started in 1949. In recent years the company has suffered from competition with inexpensive bicycles from China and the Far East. DBS was sold to Monark
Monark
Monark, also known as Cykelfabriken Monark AB and Monark AB, is a Swedish bicycle, moped and motorcycle manufacturer, established in Varberg, Sweden 1908 by the industrialist Birger Svensson....
in 1989 and after several mergers
Mergers and acquisitions
Mergers and acquisitions refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or...
became part of Cycleurope
Grimaldi Industri
Grimaldi Industri AB of Stockholm, Sweden, is a company with many holdings, including:* Alpha Sweden* Cycleuropa Group - The company manufactures such brands as: Bianchi, Crescent, DBS, Everton, Gitane, Kildemoes, Legnano, Micmo, Monark, Puch, Spectra,* Contento* Grimaldis Mekaniska Verkstad*...
in 1996, the company behind brands such as Monark, Crescent, Peugeot
Cycles Peugeot
Peugeot was a manufacturer in the French bicycle industry through the 20th century.-History:Peugeot was a French manufacturer of bicycles founded by Jean Pequignot Peugeot who, in the 19th century, made water mills...
and Bianchi.