Demzilla
Encyclopedia
DataMart and Demzilla were databases that were rolled out by the Democratic Party
from 2002. By 2004 Datamart contained information on 166 million registered voters, and with input from public voter informartion and consumer data from data mining companies a single entry might have 200 to 400 items of information. Demzilla was a smaller database used for fundraising and organization volumteers.
The goal was to aggregate and analyze voter and public information data in order to target Democratic voters as part of their national GOTV
effort as well as fund raising campaigns. This data was also available to Senatorial and Congressional candidates as well as other party members.
The Republican Party had a similar project, the Voter Vault
, started in the 1990s.
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
from 2002. By 2004 Datamart contained information on 166 million registered voters, and with input from public voter informartion and consumer data from data mining companies a single entry might have 200 to 400 items of information. Demzilla was a smaller database used for fundraising and organization volumteers.
The goal was to aggregate and analyze voter and public information data in order to target Democratic voters as part of their national GOTV
Get out the vote
"Get out the vote" are terms used to describe two categories of political activity, both aimed at increasing the number of votes cast in one or more elections.- Non-partisan contexts :...
effort as well as fund raising campaigns. This data was also available to Senatorial and Congressional candidates as well as other party members.
The Republican Party had a similar project, the Voter Vault
Voter Vault
The Voter Vault was a database of voters in the United States used by the Republican Party. Construction started in the 1990s, and it was first used in 2002. By 2004 it had about 168 million entries. The Democratic Party equivalent database is Demzilla....
, started in the 1990s.