DemandTec
Encyclopedia
DemandTec is the collaborative optimization network for retailers and consumer products companies. All software services are delivered on DemandTec, a network of common tools for retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.
DemandTec is headquartered in San Mateo, California
, with regional offices in London
(covering the UK and norther Europe) and Paris
(covering central and southern Europe). In August 2007, the company priced its initial public offering at $11 per share.
• TradePoint Solutions (November, 2006)
• Connect3 Systems, Inc. (February, 2009)
• Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)
• M-Factor, Inc. (March, 2011)
Retailers using DemandTec include Advance Auto Parts, Almacenes Exito SA, Best Buy, Casino Supermarche, Circle K, Food Lion, Geant, GIANT, Giant Eagle, Grupo Pão de Açucar, Hannaford, H-E-B Grocery, Monoprix, Office Depot, Penn Traffic, Radio Shack, Safeway, Target and Wal-Mart.
Consumer products companies using DemandTec include Cargill, Coca Cola Enterprises, Clorox, ConAgra Foods, Dannon, Del Monte Foods, Heinz, Johnson & Johnson, Land O Lakes, Ocean Spray, Pepperidge Farm, Revlon, RJ Reynolds, SC Johnson, Snyders, Utz and Wrigley.
As the flagship corporate citizenship program, DemandTec launched and continues to expand the DemandTec Retail Challenge, a math and science scholarship competition for high school seniors. The competition has grown leaps and bounds, expanding the competition location footprint by more than 60 percent in last year and awarding more than $250,000 in college scholarship money since its inception in 2005.
DemandTec’s new partnership with LSBE at UMD is to support the university’s new Retail Marketing Analytics Program (ReMAP). As the first program of its kind, ReMAP will be offered as an undergraduate major and minor area of study through LSBE at UMD. ReMAP will provide undergraduate UMD students with an educational curriculum that can be directly applied to rewarding careers in the retail and consumer products industries.
DemandTec is headquartered in San Mateo, California
San Mateo, California
San Mateo is a city in San Mateo County, California, United States, in the San Francisco Bay Area. With a population of approximately 100,000 , it is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the east, Belmont to the south,...
, with regional offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
(covering the UK and norther Europe) and Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
(covering central and southern Europe). In August 2007, the company priced its initial public offering at $11 per share.
Acquisitions
The following is a complete list of acquisitions by DemandTec:• TradePoint Solutions (November, 2006)
• Connect3 Systems, Inc. (February, 2009)
• Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)
• M-Factor, Inc. (March, 2011)
Customers
DemandTec connects more than 400 retailers and consumer products companies. The total annual revenue of retailers using DemandTec exceeds $600 Billion.Retailers using DemandTec include Advance Auto Parts, Almacenes Exito SA, Best Buy, Casino Supermarche, Circle K, Food Lion, Geant, GIANT, Giant Eagle, Grupo Pão de Açucar, Hannaford, H-E-B Grocery, Monoprix, Office Depot, Penn Traffic, Radio Shack, Safeway, Target and Wal-Mart.
Consumer products companies using DemandTec include Cargill, Coca Cola Enterprises, Clorox, ConAgra Foods, Dannon, Del Monte Foods, Heinz, Johnson & Johnson, Land O Lakes, Ocean Spray, Pepperidge Farm, Revlon, RJ Reynolds, SC Johnson, Snyders, Utz and Wrigley.
Corporate Citizenship
In striving to give back to the customer, partner, and local communities in a meaningful and sustained way, the company focuses on two key initiatives, the DemandTec Retail Challenge and a new partnership with the with the Labovitz School of Business & Economics (LSBE) at the University of Minnesota Duluth (UMD).As the flagship corporate citizenship program, DemandTec launched and continues to expand the DemandTec Retail Challenge, a math and science scholarship competition for high school seniors. The competition has grown leaps and bounds, expanding the competition location footprint by more than 60 percent in last year and awarding more than $250,000 in college scholarship money since its inception in 2005.
DemandTec’s new partnership with LSBE at UMD is to support the university’s new Retail Marketing Analytics Program (ReMAP). As the first program of its kind, ReMAP will be offered as an undergraduate major and minor area of study through LSBE at UMD. ReMAP will provide undergraduate UMD students with an educational curriculum that can be directly applied to rewarding careers in the retail and consumer products industries.