Delia's
Encyclopedia
dELiA*s, Inc. is a direct marketing
and retail company
composed of two lifestyle brands primarily targeting girls and young women between the ages of 13 and 19. Delia's also is popular amongst college aged women as many of its clothing and accessories are mature and affordable for college aged students. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories
, footwear
, makeup, and room furnishings to teenage consumers through direct mail catalogs, websites and, for dELiA*s, mall-based specialty retail stores.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and retail company
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
composed of two lifestyle brands primarily targeting girls and young women between the ages of 13 and 19. Delia's also is popular amongst college aged women as many of its clothing and accessories are mature and affordable for college aged students. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....
, footwear
Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations....
, makeup, and room furnishings to teenage consumers through direct mail catalogs, websites and, for dELiA*s, mall-based specialty retail stores.