Day V Lately is the name of a fictional former DJ in a marketing campaign for Yell

Yell Group

Yell Group plc is a multinational directories company headquartered in Reading, United Kingdom. As well as the United Kingdom, it has operations in the United States, Spain and some countries in Latin America...

, played by actor Matthew Jure.

Day V Lately TV ad

The 2011 advert is a remake of the celebrated Yellow Pages television ad first aired in 1983, in which author J.R. Hartley searched for a copy of his own book, "Fly Fishing, by J. R Hartley". In the new ad, former DJ Day V Lately searches for a copy of the trance mix of Pulse and Thunder, a record he made in 1992. Aided by his daughter, Day V uses the Yell iPhone App to track down a copy of the record.

Pulse and Thunder

Both original and trance mixes of Pulse and Thunder were created for the campaign and are available to buy through iTunes

ITunes

iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

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The marketing campaign

Day V Lately can be found in social media through his website Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

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