Dawn Raid Entertainment
Encyclopedia
Dawn Raid Entertainment is a record label
based in Papatoetoe
, South Auckland
, in New Zealand
. It has signed many New Zealand Hip-hop and R&B
artists such as Savage
, Adeaze
, Aaradhna
, The Deceptikonz
, Devolo
and Ill Semantics.
The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation.
The label is back in business as of June 2007, due to new owners. Savage
, Mareko
, The Deceptikonz
, Horsemen Family, Sweet & Irie and more new artists are to be announced. In 2008 the police seized all assets of their competitor, Killer Beez-control Colourway Records.
In its peak it was home to many gold and platinum-selling New Zealand hip hop and R&B artists.
subsidiary company Boost Mobile
and released a single Hook Up
featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.
The first album released under Dawn Raid was a compilation titled "Southside Story" which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons
, K.A.O.S., Adeaze
, Live Live and the co-founder of Dawn Raid, Brotha D.
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
based in Papatoetoe
Papatoetoe
Papatoetoe is a suburb in the Auckland conurbation in northern New Zealand. One of the larger suburbs of the area commonly known as South Auckland, it is located to the northwest of central Manukau, and 18 kilometres southeast of Auckland city centre....
, South Auckland
South Auckland
South Auckland is an imprecisely defined area of Auckland, New Zealand, often stereotyped as a socio-economically disadvantaged, and sometimes rough, urban area with a relatively large Polynesian and Māori population. The name South Auckland is not an official place name but is in common use by New...
, in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. It has signed many New Zealand Hip-hop and R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...
artists such as Savage
Savage (rapper)
- Studio albums :-Singles:-Featured singles:- External links :*****...
, Adeaze
Adeaze
- Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**...
, Aaradhna
Aaradhna
Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment...
, The Deceptikonz
Deceptikonz
The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :...
, Devolo
Devolo (singer)
Devolo is a New Zealand hip-hop performer of Tongan descent from South Auckland, best known as a member of the hip hop group Deceptikonz. He is signed to the Dawn Raid Entertainment music label.- Background :...
and Ill Semantics.
The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation.
The label is back in business as of June 2007, due to new owners. Savage
Savage (rapper)
- Studio albums :-Singles:-Featured singles:- External links :*****...
, Mareko
Mareko
Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :...
, The Deceptikonz
Deceptikonz
The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :...
, Horsemen Family, Sweet & Irie and more new artists are to be announced. In 2008 the police seized all assets of their competitor, Killer Beez-control Colourway Records.
In its peak it was home to many gold and platinum-selling New Zealand hip hop and R&B artists.
Sponsorship
In May 2004, Dawn Raid became a sponsor for the TelecomTelecom New Zealand
Telecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
subsidiary company Boost Mobile
Boost Mobile
Boost Mobile is a brand of wireless prepay service run by Sprint Nextel, operating within the Sprint Prepaid Group along with Virgin Mobile USA, Assurance Wireless, and payLo by Virgin Mobile. Boost Mobile uses GSMand iDEN networks...
and released a single Hook Up
Hook Up
"Hook Up" is a collaborative single by the artists signed under New Zealand record label Dawn Raid Entertainment under the name Dawn Raid All-Stars released in 2004....
featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.
Label Artists
- Monsta Ganjah (The Regime)
- SavageSavage (rapper)- Studio albums :-Singles:-Featured singles:- External links :*****...
- Sweet & Irie (Reggae Band)
- DevoloDevolo (singer)Devolo is a New Zealand hip-hop performer of Tongan descent from South Auckland, best known as a member of the hip hop group Deceptikonz. He is signed to the Dawn Raid Entertainment music label.- Background :...
- AaradhnaAaradhnaAaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment...
- AdeazeAdeaze- Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**...
- FRISKO
- Brotha D
- DeceptikonzDeceptikonzThe Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :...
- DJ Peter Gunz & Tikelz
- Horsemen Family
- MarekoMarekoMark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :...
- Ill Semantics
- DJCXLDJCXLDJCXL is a New Zealand Hip hop DJ, producer and member of the band Ill Semantics. He is the 2003 NZ DMC Champion.He has collaborated with many New Zealand and International artists on various tracks including King Kapisi's "Second Round KO" and "Dazzling DJ" with Black Wall Street Japan's S.H.O...
- R.E.S.
- K.A.O.S.
Albums
The following is a list of albums and singles released under the Dawn Raid label.The first album released under Dawn Raid was a compilation titled "Southside Story" which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons
Native Sons
Native Sons is the sixth, and final studio album and by singer/songwriting duo Loggins and Messina, released in early 1976 .-Track listing:Side One#"Sweet Marie" – 3:04...
, K.A.O.S., Adeaze
Adeaze
- Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**...
, Live Live and the co-founder of Dawn Raid, Brotha D.
| Date of Release | Title | Artist | Charted | Country | Certification | |
|---|---|---|---|---|---|---|
| Albums | ||||||
| April 2000 | Southside Story | Various Artists | - | - | ||
| May 2001 | Southside Story 2: International Southside Story 2: International Southside Story 2: International is a New Zealand compilation album released by Dawn Raid Entertainment in 2001.-History:Southside Story 2: International was released on June 2001 through Dawn Raid Entertainment as well as King Distribution... |
Various Artists | - | - | ||
| March 2002 | Elimination | Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
# 2 | - | ||
| November 2002 | Theory of Meaning | Ill Semantics | # 38 | - | ||
| July 2003 | White Sunday | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... |
# 4 | - | Gold | |
| May 2004 | Always and For Real Always and For Real Always and for Real is the debut album of New Zealand R&B group, Adeaze released in 2004. The most successful single from the album is Getting Stronger featuring Aaradhna... |
Adeaze Adeaze - Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**... |
# 1 | - | 2 X Platinum | |
| October 2004 | Red Eye Society (also under Clientele Records) |
R.E.S. | - | - | ||
| October 2004 | The Best Kept Secret (also under Clientele Records) |
Alphrisk | - | - | ||
| April 2005 | Moonshine | Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... |
# 2 | - | Platinum | |
| January 2006 | Street Dreams | DJ Peter Gunz & Tikelz | # 10 | - | ||
| March 2006 | Sione's Wedding OST Sione's Wedding (soundtrack) Sione's Wedding is the soundtrack to the New Zealand film, Sione's Wedding. It was released alongside the film in 2006 by Dawn Raid Entertainment.-Track listing:#Brothaz - Nesian Mystik#Move, Make Way - Savage featuring Tyree and PNC... |
Various | # 14 | - | Gold | |
| May 2006 | I Love You I Love You (Aaradhna album) I Love You is the debut album of New Zealand R&B artist Aaradhna released in 2006. The first single "Down Time", entered the New Zealand RIANZ Singles Chart at #4 on 23 January 2006, and peaked at #3... |
Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
# 13 | - | ||
| 2 October 2006 | Good Musik | Ill Semantics | - | - | ||
| October 2006 | Heavy Rotation | Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
- | - | ||
| October 2007 | Brotha D & The Dawn Raid Family - Element Of Surprise | Various Artists | - | - | ||
| January 2008 | Horsemen Family - My Shout: The Album | Various Artists | - | - | ||
| February 2008 | Sweet Soul Music | Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
- | - | ||
| April 2008 | White Sunday 2: The Book Of Mark | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... |
- | - | ||
| November 2008 | Heaven & Hell | Devolo Devolo devolo AG was founded on 1 May 2002 in Aachen, Germany, and specialises in the development of communications devices for private consumers and industrial applications... |
- | - | ||
| December 2008 | Savage Island | Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... |
# 10 | - | ||
| July 2009 | Localize It | Sweet & Irie | # 10 | - | ||
| March 2010 | Brotha D & The Dawn Raid Family - Volume 2 | Various Artists | - | - | ||
| March 2010 | Pasifika: The Collection | Various Artists | # 1 | - | ||
| July 2010 | Evolution: Past, Present, Beyond | Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
# 26 | - | ||
| October 2010 | Pacific Coast Highway | MONSTA | - | - | ||
| October 2010 | Savage Presents The Tribal Council | Various Artists | - | - | ||
| March 2011 | Pasifika: The Collection Volume 2 | Various Artists | # 1 | - | ||
| EPs | ||||||
| May 2003 | Mareko Is The Future - Dawn Raid Mix Tape | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... |
- | - | ||
| May 2003 | Blood On The BBQ Mixtape | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... & Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... |
- | - | ||
| December 2003 | 12" Street Rap | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... featuring Inspectah Deck Inspectah Deck Jason Hunter, better known by his stage name Inspectah Deck, is an American rapper, producer, and member of the Wu-Tang Clan... |
- | - | ||
| April 2006 | We Back Motherf***az | Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
- | - | ||
| March 2008 | Live at the Apollo Mixtape | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... |
- | - | ||
| May 2010 | Allow Me To Re-Introduce Myself | MONSTA | - | - | ||
Singles
| Year | Artist | Single | Album | Charted | Certification | |
|---|---|---|---|---|---|---|
| 2003 | Ill Semantics featuring Betty Anne |
"Watching You/Highway" | Theory of Meaning | # 22 | - | |
| 2003 | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... |
"Mareko (Here To Stay) Mareko (Here To Stay) "Mareko " is a single by hip hop artist, Mareko released in 2003. The song hit #4 in New Zealand.-Track Listings:#Mareko #Mareko #Stop, Drop & Roll featuring the Deceptikonz... " |
White Sunday | # 4 | Gold | |
| 2003 | Adeaze Adeaze - Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**... |
"A Life With You" | Always and For Real | # 3 | Platinum | |
| 2003 | Mareko Mareko Mark Sagapolutele , best known by his stage name Mareko, is a New Zealand rapper and hip hop artist of Samoan descent from South Auckland.- Career :... featuring the Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
"Stop, Drop and Roll Stop, Drop and Roll "Stop, Drop and Roll" is a single released by New Zealand hip hop artist, Mareko featuring the Deceptikonz. The single was released in 2003 and hit #6 on the New Zealand charts.-Track listings:#Stop, Drop & Roll featuring Deceptikonz... " |
White Sunday | # 6 | Gold | |
| 2004 | Adeaze Adeaze - Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**... |
"How Deep Is Your Love" | Always and For Real | # 6 | Gold | |
| 2004 | Dawn Raid All-Stars Dawn Raid All-Stars Dawn Raid All-Stars are a musical collaboration between Dawn Raid Entertainment and Boost Mobile which brought together all the artists of Dawn Raid as a collective group in 2004.-Singles:... |
"Hook Up Hook Up "Hook Up" is a collaborative single by the artists signed under New Zealand record label Dawn Raid Entertainment under the name Dawn Raid All-Stars released in 2004.... " |
- | #9 | - | |
| 2004 | Adeaze Adeaze - Studio albums :-Singles:-References:*Jewell, Stephen. . New Zealand Musician Magazine. Retrieved October 20, 2006.-External links:**... featuring Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
"Getting Stronger" | Always and For Real | *#1 (NZ) | Gold | |
| 2005 | Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... |
"Swing Swing (Savage song) "Swing" is the first solo single from Savage's debut album, Moonshine released in 2005 and it peaked at number one for five weeks in the New Zealand chart.... " |
Moonshine | *#1 (NZ) | Platinum | |
| 2005 | Alphrisk | "Sunshine Sunshine (Alphrisk song) "Sunshine" is the debut solo single by hip-hop artist, Alphrisk, formerly of the Deceptikonz released in 2005. The single features Adeaze.-Track Listings:#Sunshine #Sunshine #Sunshine ... " |
The Best Kept Secret | # 8 | - | |
| 2005 | Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... |
"Moonshine Moonshine (Savage song) "Moonshine" is a single by Savage featuring Akon was released in 2005. It was also on Savage's Re-Release album Savage Island.-Remix:The official remix, the "West Coast Remix", features Akon, Gangsta Rkdd of Boo-Yaa T.R.I.B.E., & Monsta Ganjah of The Regime.... " |
Moonshine | *#1 (NZ) | Platinum | |
| 2005 | Savage Savage (rapper) - Studio albums :-Singles:-Featured singles:- External links :*****... featuring Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
"They Don't Know" | Moonshine | # 3 | Gold | |
| 2006 | Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
"Down Time Down Time (song) "Down Time" is the debut solo single by New Zealand R&B singer, Aaradhna. It entered the New Zealand RIANZ Singles Chart at #4 on 23 January 2006, and peaked at #3.-Charts:... " |
I Love You | # 3 | Gold | |
| 2006 | Tha Feelstyle Tha Feelstyle Tha Feelstyle is the stage name of award winning hip hop artist Kas Futialo, a New Zealander of Samoan descent. His first album was Break It To Pieces in 2004. Tha Feelstyle was born in Samoa and moved to New Zealand in the 1980s... featuring Mareko, Flowz Manuel Bundy & Lapi Mariner |
"I Do Believe (Tha Remix) I Do Believe "I Do Believe " is a single by New Zealand hip-hop artist Tha Feelstyle, released in 2006. The single is the title song for the movie Sione's Wedding.... " |
Sione's Wedding OST | # 17 | - | |
| 2006 | Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
"Shake" | I Love You | - | - | |
| 2006 | Aaradhna Aaradhna Aaradhna Jayantilal Patel , better known by her stage name Aaradhna, is a New Zealand-award winning, R&B/pop recording artist, writer and record producer, signed under the music label Dawn Raid Entertainment... |
"I Love You Too" | I Love You | *#5 (NZ) | - | |
| 2006 | Deceptikonz Deceptikonz The Deceptikonz is a New Zealand Hip hop group formed in the South Auckland suburb of Manurewa in 1996 and consists of Savage, Devolo, Alphrisk and Mareko. Their debut album was Elimination released in 2002.- History :... |
"Don't Front On Me" | Heavy Rotation | - | - | |
| 2006 | Ill Semantics | "On And On On and On (song) "On and On" is a song by the Swedish singer Agnes and the first single from Dance Love Pop. The song was released to radio stations and as a digital download in Sweden on August 11, 2008. The song is written by Anders Hansson and is released by Roxy Recordings.Just like "Release Me" a French... " (featuring Lemuel) |
Good Musik | # 38 | - | |
| 2007 | Brotha D feat Sweet & Irie | "Take It out South" | Brotha D & The Dawn Raid Family - Element Of Surprise | # 8 | GOLD | |
| 2007 | Horsemen Family | "Drink With Us" | My Shout: The Album | - | - | |
| 2008 | Horsemen Family feat Sweet & Irie | "Feels Like Magic" | My Shout: The Album | # 8 | GOLD | |
| 2008 | Mareko | "Gotta Go" | White Sunday 2: The Book Of Mark | - | - | |
| 2008 | Sweet & Irie | "Mama, Don't Cry" | Localize It | - | - | |
| 2008 | Aaradhna | "Betcha By Golly Wow" | Sweet Soul Music | - | - | |
| 2008 | Mareko | "Record Of The Year" | White Sunday 2: The Book Of Mark | - | - | |
| 2008 | Devolo | "Somebody" | Heaven & Hell | - | - | |
| 2008 | Beat Kamp | "Rap Game Remix" | Single | - | - | |
| 2008 | Sweet & Irie | "My Girl" | Localize It | - | - | |
| 2008 | Savage | " SWING " US REMIX feat Soulja Boy Tell'em | SAVAGE ISLAND | # 40 US | RIAA 2 X Platinum | |
| 2008 | Devolo | " Too Shy" | Heaven & Hell | # 6 | - | |
| 2008 | Mareko Feat. J.Williams | "Them Eyes" | White Sunday 2: The Book Of Mark | - | - | |
| 2009 | Savage Feat Angel & Baby Bash | "Wild Out (ChoooHooo) | Savage Island | # 6 | GOLD | |
| 2009 | Savage Feat Rock City | "Hot Like Fire" | Savage Island | # 26 | GOLD | |
| 2009 | Sweet & Irie | "Sweet & Irie" | Localize It | - | - | |
| 2009 | Savage Feat Rock City | "I Love The Islands" | Savage Island | - | - | |
| 2009 | Sweet & Irie | "Jenny" | Localize It | - | - | |
| 2009 | Frisko Feat. Aaradhna | "Music (Makes The World Go Around)" | Brotha D & The Dawn Raid Family Volume 2 | # 15 | - | |
| 2010 | Devolo | "Rocker Girl" | Brotha D & The Dawn Raid Family Volume 2 | - | - | |
| 2010 | Deceptikonz Feat. Adeaze | "Evolution" | Evolution: Past, Present, Beyond | - | - | |
| 2010 | MONSTA | "Long Beach Raised Me" | Pacific Coast Highway | - | - | |
| 2010 | MONSTA Feat. Yukmouth & Ganxsta Ridd | "Wesperados" | Pacific Coast Highway | - | - | |
| 2010 | MONSTA Feat. J-Boog | "This Is Love" | Evolution: Past, Present, Beyond | # 22 | GOLD | |
| 2010 | MONSTA Feat. Aaradhna | "Like You" | Pacific Coast Highway | - | - | |