David Lewis (psychologist)
Encyclopedia
Dr David Lewis, a French-born neuropsychologist, is founder and Director at the independent research consultancy Mindlab International based at the University of Sussex
. Additionally, he is a chartered Psychologist, a best selling author and International Lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions.
He has a first class honours degree in psychology and biology from the University of Westminster
and a doctorate from the Department of Experimental Psychology at the University of Sussex
, where he lectured in clinical psychology and psychopathology
before setting up his own research organisation.
He is the author of more than thirty books covering a wide range of psychological topics, a lecturer and Sony award-winning broadcaster for a BBC Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.
David Lewis was dubbed the ‘father of neuromarketing’ as he was one of the first psychologists to recognise the potential of measuring brain activity as a means of understanding the responses of consumers. These studies started in the early 1980s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain.
In the early 90’s his work was featured on BBC TV’s Tomorrow’s World but it would be more than a decade before the importance of the insights provided by such studies became widely accepted.
University of Sussex
The University of Sussex is an English public research university situated next to the East Sussex village of Falmer, within the city of Brighton and Hove. The University received its Royal Charter in August 1961....
. Additionally, he is a chartered Psychologist, a best selling author and International Lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions.
He has a first class honours degree in psychology and biology from the University of Westminster
University of Westminster
The University of Westminster is a public research university located in London, United Kingdom. Its origins go back to the foundation of the Royal Polytechnic Institution in 1838, and it was awarded university status in 1992.The university's headquarters and original campus are based on Regent...
and a doctorate from the Department of Experimental Psychology at the University of Sussex
University of Sussex
The University of Sussex is an English public research university situated next to the East Sussex village of Falmer, within the city of Brighton and Hove. The University received its Royal Charter in August 1961....
, where he lectured in clinical psychology and psychopathology
Psychopathology
Psychopathology is the study of mental illness, mental distress, and abnormal/maladaptive behavior. The term is most commonly used within psychiatry where pathology refers to disease processes...
before setting up his own research organisation.
He is the author of more than thirty books covering a wide range of psychological topics, a lecturer and Sony award-winning broadcaster for a BBC Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.
David Lewis was dubbed the ‘father of neuromarketing’ as he was one of the first psychologists to recognise the potential of measuring brain activity as a means of understanding the responses of consumers. These studies started in the early 1980s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain.
In the early 90’s his work was featured on BBC TV’s Tomorrow’s World but it would be more than a decade before the importance of the insights provided by such studies became widely accepted.
External links
- Dr David Lewis - his business homepage.
- Short bookreview
- http://home.earthlink.net/~bazillion/psych_news.html
- http://www.themindlab.co.uk