David Kim (restaurateur)
Encyclopedia
David Kim is an American businessman and CEO
of Mexican fast food chain Baja Fresh
. He is also the CEO of other food brands including Sweet Factory and La Salsa.
He was featured in an episode of the CBS
series Undercover Boss
. On the show he offered a Baja Fresh franchise to an employee.
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of Mexican fast food chain Baja Fresh
Baja Fresh
Baja Fresh is a chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Cypress, California. The chain emphasizes fresh ingredients, and each restaurant features a self-serve salsa bar....
. He is also the CEO of other food brands including Sweet Factory and La Salsa.
He was featured in an episode of the CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
series Undercover Boss
Undercover Boss
Undercover Boss is a television franchise series that has been released in multiple countries, originating in 2009 on the British Channel 4...
. On the show he offered a Baja Fresh franchise to an employee.
Books
- KIm, David, Ignite!: The 12 Values That Fuel Billionaire Success. ISBN 978-0615461670