David Bernstein (executive)
Encyclopedia
David Bernstein is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 business executive who was the former chairman of French Connection
French Connection (clothing)
French Connection is a retailer and wholesaler of fashion clothing and accessories. Founded in 1972 by Stephen Marks it is based in London, is listed on the London Stock Exchange and operates globally....

.

A chartered accountant by trade, Bernstein has also been involved in the footballing world and was the chairman of Manchester City Football Club from 1998 to 2003, a period of revival and stability in the club's 130 year history and is generally held in high regard by Manchester City supporters
Manchester City F.C. supporters
Since their inception in 1880 as St. Mark's , Manchester City F.C have developed a loyal, passionate and dedicated fanbase.Despite finishing 5th in English football's top division, the club were the third best supported team in English football by average league attendance in the 2009–10 season and...

 for helping to pull the club out of its nadir.

Bernstein is also president of National Association of Disabled Supporters and has been chairman of Wembley Stadium Limited since July 2008, during which he has renegotiated the £341m loan that has ensured the stadium's financial future would be more manageable.

Bernstein has been the FA chairman since January 2011 and was selected as Lord Triesman replacement by the FA Council in December 2010. He has since revealed his main priorities as chairman were reducing dissent and increasing respect in English football, establishing closer links with FIFA to gain greater influence in international football and enforcing a fairer playing field financially.

Manchester City

Bernstein began supporting Manchester City in 1954 and watched the 1956 FA Cup Final
1956 FA Cup Final
The 1956 FA Cup Final was the final match of the 1955–56 staging of English football's primary cup competition, the Football Association Challenge Cup, better known as the FA Cup. The showpiece event was contested between Manchester City and Birmingham City at Wembley Stadium in London on Saturday...

 between City and Birmingham City
Birmingham City F.C.
Birmingham City Football Club is a professional association football club based in the city of Birmingham, England. Formed in 1875 as Small Heath Alliance, they became Small Heath in 1888, then Birmingham in 1905, finally becoming Birmingham City in 1943.They were relegated at the end of the...

, despite it coinciding with the day of his Bar Mitzvah. He joined Manchester City in 1994 as a board member and replaced outgoing chairman Francis Lee
Francis Lee
Francis Henry Lee is a former professional footballer, who played in the 1960s and 1970s, including 27 appearances for the England national team. Lee played for Bolton Wanderers, Manchester City, and Derby County...

 as chairman in 1998.

He inherited the role at a time when the once famous team of the 1960 and 70s was an ailing side plummeting into the depths of the Football League. The club reached their nadir when they were relegated to the old Football League Division Two
Football League Second Division
From 1892 until 1992, the Football League Second Division was the second highest division overall in English football.This ended with the creation of the FA Premier League, prior to the start of the 1992–93 season, which caused an administrative split between The Football League and the teams...

 in 1998, which was then the third tier of English football - the only time in Manchester City's 130 year history they have been in the third tier.

His spell as Manchester City chairman saw five seasons of Manchester City yo-yoing between divisions. The club returned to the Division One via the play-offs in a tense penalty shootout with Gillingham. The first season after being promoted, the club finished 2nd in Division One and were promoted to the Premiership. However they went on to finish 18th and were subsequently relegated. Bernstein brought Kevin Keegan
Kevin Keegan
Joseph Kevin Keegan, OBE is a former international footballer and former manager of the England national football team and several English clubs, most notably Newcastle United....

 in as manager with the task to get City into the top flight and provide the stability to remain there. The club gained promotion in Keegan's first season in charge finishing 1st in Division One, winning by 10 clear points and scoring 101 league goals (more than 2 a game) for the first time since 1957-58 season.

Bernstein departed Manchester City and was succeeded as chairman by John Wardle. The exact reason for his departure was believed to be down to "excessive spending", something Bernstein warned Manchester City to be wary of after the financial gambles Peter Swales often took to give City impetus to challenge for trophies.

Successes

However his tenure at Manchester City, is fondly looked on by Manchester City supporters
Manchester City F.C. supporters
Since their inception in 1880 as St. Mark's , Manchester City F.C have developed a loyal, passionate and dedicated fanbase.Despite finishing 5th in English football's top division, the club were the third best supported team in English football by average league attendance in the 2009–10 season and...

, who credit Bernstein for preventing City getting stuck in the lower divisions and providing the necessary back-room clout to give the club stability, while Bernstein upon leaving City thanked his fellow City fans for their support: "I would like to thank our wonderful fans for their backing. They have been fantastic in their support, which has never wavered even during the most difficult times. I have been touched by their kindness and enthusiasm. I have supported Manchester City since I was a boy and I am desperate for us to succeed."
  • Manchester City Academy
    Manchester City F.C. Reserves and Academy
    Manchester City is represented at Reserve level by the Elite Development Squad, also referred to as just the Elite Squad, or EDS, a predominantly 'Under-21' side that replaced the previous Reserve team in a move to focus on youth development post-academy...

     - Bernstein agreed to establish an academy with Jim Cassell
    Jim Cassell
    Jim Cassell is Youth Academy Director at Manchester City Football Club. He has been responsible for the development of players such as Shaun Wright Phillips, Joey Barton, Stephen Ireland, Nedum Onuoha, Daniel Sturridge, Michael Johnson and Micah Richards and many others.Cassell was the former Chief...

     in charge of the program in 1998. The academy has since garnered a reputation as one of the best in English football has produced more professional footballers than any other Premier League club.
  • The club moved into a new training facility at Carrington Training Centre
    Carrington Training Centre
    Carrington Training Centre or Manchester City training complex, sometimes referred to as Carrington, is the training ground of English Premier League club, Manchester City. The Manchester City Academy is not based at Carrington but at the Platt Lane training complex in Fallowfield, Manchester...

    , whilst the academy utilised the old Platt Lane training ground nearby Maine Road
    Maine Road
    Maine Road was a football stadium in Moss Side, Manchester, England that was home to Manchester City F.C. from its construction in 1923 until 2003...

     as a new training facility
  • Bernstein was heavily involved in negotiations which moved the club from Maine Road
    Maine Road
    Maine Road was a football stadium in Moss Side, Manchester, England that was home to Manchester City F.C. from its construction in 1923 until 2003...

     to the new 47,000 seater City of Manchester Stadium
    City of Manchester Stadium
    The City of Manchester Stadium in Manchester, England – also known as the Etihad Stadium for sponsorship purposes– is the home ground of...

     in 2003. The move secured City's long-term future and the stadium's capacity was an attractive asset for prospective owners. The 47,000 seater stadium was believed to a key reason why Sheikh Mansour chose Manchester City to buy while looking for the most suitable football club with potential to advance to the top.
  • The appointment of the recent England manager, Kevin Keegan
    Kevin Keegan
    Joseph Kevin Keegan, OBE is a former international footballer and former manager of the England national football team and several English clubs, most notably Newcastle United....

     in 2001, was a major coup considering the club was in the Division One upon Keegan's appointment.

Wembley Stadium Limited

Bernstein took over from Michael Jeffries in July 2008, after the stadium was plagued by years of construction delays and financial mismanagement. Bernstein worked with FA secretary and fellow chartered accountant, Alex Horne and refinanced the £341m loan to secure the stadium's short-term future.

Football Association Chairman

Bernstein became chairman of the Football Association
The Football Association
The Football Association, also known as simply The FA, is the governing body of football in England, and the Crown Dependencies of Jersey, Guernsey and the Isle of Man. It was formed in 1863, and is the oldest national football association...

 on 25 January 2011.

The nomination was met with surprise, with many expecting David Dein
David Dein
David Barry Dein is the former vice-chairman of Arsenal Football Club and former vice-chairman of the Football Association. He was also the President of the G-14 group of European football clubs between October 2006 and May 2007 and has sat on various committees within FIFA and UEFA including...

 to be promoted as chairman. However some analysts see Bernstein as a "safe pair of hands", and point to business revivals with ailing companies such as French Connection
French Connection
The French Connection was a scheme through which heroin was smuggled from Turkey to France and then to the United States. The operation reached its peak in the late 1960s and early 1970s, when it provided the vast majority of the illicit heroin used in the United States...

, Manchester City and Wembley Stadium Limited
Wembley Stadium
The original Wembley Stadium, officially known as the Empire Stadium, was a football stadium in Wembley, a suburb of north-west London, standing on the site now occupied by the new Wembley Stadium that opened in 2007...

 that have given weight to his appointment.

Demands for FIFA reform

Bernstein's appointment as chairman followed the failed 2018 World Cup bid in December 2010. Bernstein aimed to foster better relations with the FIFA Executive Committee in an aim to enforce English influence at the top of FIFA. However, accusations of bribery
Bribery
Bribery, a form of corruption, is an act implying money or gift giving that alters the behavior of the recipient. Bribery constitutes a crime and is defined by Black's Law Dictionary as the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official or...

 and members suspended on suspicion of corruption at FIFA meant the FA and Bernstein took a tougher stance with FIFA with a demand of reform.

Ultimately, the FA abstained from the 2011 FIFA presidential election between incumbent president Sepp Blatter and Mohammed Bin Hammam. Bin Hammam was later suspended by FIFA days prior to the election and the FA demanded that the election would be postponed with only one name on the ballot paper two days prior to the election. With only a day The FA managed to get 17 football associations to support their demand. Other football associations such as Germany also vented their concern at the events unfolding at FIFA as too did FIFA sponsors.

Business interests

Bernstein oversaw the controversial f.c.u.k. advertisement campaign at French Connection in 1997.

Bernstein sits on the boards of a number of public companies, including outdoor retail chain Blacks Leisure Group
Blacks Leisure Group
Blacks Leisure Group plc of Northampton, UK owns British outdoor retailers Blacks, Millets and Free Spirit. It is listed on the London Stock Exchange and is a constituent of the FTSE Fledgling Index.-Structure:It is based at , Northampton...

, fashion label Ted Baker
Ted Baker
Ted Baker is a British clothing retail company, known for applying twists to its products, and has become a UK designer label through word of mouth rather than advertising.-History:...

 and restaurant chain Carluccio's.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK