Danny Newman was the long-time press agent for the Lyric Opera of Chicago

Lyric Opera of Chicago

Lyric Opera of Chicago is one of the leading opera companies in the United States. It was founded in Chicago in 1952, under the name 'Lyric Theatre of Chicago' by Carol Fox, Nicolà Rescigno and Lawrence Kelly, with a season that included Maria Callas's American debut in Norma...

 from its founding in 1954 until his retirement in 2002. Newman was known for increasing the use of subscription programs to build audiences for performing arts

Performing arts

The performing arts are those forms art which differ from the plastic arts insofar as the former uses the artist's own body, face, and presence as a medium, and the latter uses materials such as clay, metal or paint which can be molded or transformed to create some physical art object...

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Newman is the author of the 1977 book Subscribe Now!, which was published by the Theatre Communications Group

Theatre Communications Group

Theatre Communications Group is an organization dedicated to the promotion of non-profit professional theatre in the United States. TCG has over 450 member theatres located in 47 states; 17,000 individual members; and a growing number of University, Funder, Business and Trustee Affiliates...

. The book outlines Newman's unwavering advocacy for subscription-based ticket sales. The book is currently in its eleventh printing.

He died on December 1, 2007 of pulmonary fibrosis

Pulmonary fibrosis

Pulmonary fibrosis is the formation or development of excess fibrous connective tissue in the lungs. It is also described as "scarring of the lung".-Symptoms:Symptoms of pulmonary fibrosis are mainly:...

. Newman was 88 years old.

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