Daniel Garcia (director)
Encyclopedia
Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York
and Vienna
, Austria.
Garcia began his career designing labels for santería
potions sold at local botánica
s. Soon after, he landed at advertising agency DDB
and, while working overtime, rounded up enough clients to go freelance.
Over the years, Garcia, who's made a name for himself in computer animation
and graphic design
, has directed videos for such bands as Mates of State, The Go! Team, and TV on the Radio, whose video for "Me-I" won the award for Best Music Video at the 2008 SXSW Festival. Previous videos also received recognition, including Madvillain's "Monkey Suite", which was nominated for an MTV Woodie in 2007, and J Dilla's "Nothing Like This", which played at the Animation Block Party
and Pictoplasma
, and was nominated for an award at the Ottawa International Animation Festival. In addition to videos, Garcia also directs commercials, including several spots for Nike
, and dabbles in photography and print design.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
and Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
, Austria.
Garcia began his career designing labels for santería
Santería
Santería is a syncretic religion of West African and Caribbean origin influenced by Roman Catholic Christianity, also known as Regla de Ocha, La Regla Lucumi, or Lukumi. Its liturgical language, a dialect of Yoruba, is also known as Lucumi....
potions sold at local botánica
Botánica
A botánica is a retail store that sells folk medicine, religious candles and statuary, amulets, and other products regarded as magical or as alternative medicine...
s. Soon after, he landed at advertising agency DDB
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
and, while working overtime, rounded up enough clients to go freelance.
Over the years, Garcia, who's made a name for himself in computer animation
Computer animation
Computer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....
and graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
, has directed videos for such bands as Mates of State, The Go! Team, and TV on the Radio, whose video for "Me-I" won the award for Best Music Video at the 2008 SXSW Festival. Previous videos also received recognition, including Madvillain's "Monkey Suite", which was nominated for an MTV Woodie in 2007, and J Dilla's "Nothing Like This", which played at the Animation Block Party
Animation Block Party
Animation Block Party is a yearly animation film festival in New York City, usually held in late July. The first edition of this festival took place in 2004...
and Pictoplasma
Pictoplasma
Pictoplasma is an organisation dedicated to the art of character design, and are notable for bringing it into the mainstream. Since 1999, they have encouraged the international character design scene by publishing collections of characters, organising character design conferences and by maintaining...
, and was nominated for an award at the Ottawa International Animation Festival. In addition to videos, Garcia also directs commercials, including several spots for Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, and dabbles in photography and print design.
Videography
- Best CoastBest CoastBest Coast is an American indie rock band based in Los Angeles, California, and is often categorized under the subgenres of garage rock, surf pop, and lo-fi. The band currently consists of Bethany Cosentino, who writes all of the band's songs and fronts the group, multi-instrumentalist Bobb Bruno, ...
- "Gone Again" (2011) - MaseratiMaserati (band)Maserati is a band from Athens, Georgia, United States whose sound is best described as a combination of post-rock and psychedelic influences. Their music is instrumental, relying on the standard rock instrumentation of guitar, bass, and drums...
- "Pyramid of the Sun" (2011) - Le Sexoflex - "Twincest" (2010)
- Mates of StateMates of StateMates of State are an American indie pop duo, active since 1997. The group is composed of the husband-and-wife team of Kori Gardner and Jason Hammel .Over the course of the band's fourteen year career, they've released three EPs and six full-length, studio...
- "Love Letter (Nick CaveNick CaveNicholas Edward "Nick" Cave is an Australian musician, songwriter, author, screenwriter, and occasional film actor.He is best known for his work as a frontman of the critically acclaimed rock band Nick Cave and the Bad Seeds, established in 1984, a group known for its eclectic influences and...
)" (2010) - LCD SoundsystemLCD SoundsystemLCD Soundsystem was a prominent American dance-punk band from New York City. It was fronted by American singer-songwriter and producer James Murphy, co-founder of record label DFA Records...
- "Drunk Girls (Holy Ghost! Remix)" (2010) - Cults - "Oh My God" (2010)
- AshAsh (band)Ash are an alternative rock band that formed in Downpatrick, Northern Ireland in 1992. The band has sold 8 million albums worldwide.-Band beginning, Trailer and 1977 :...
- "True Love 1980" (2009) - The RosebudsThe RosebudsThe Rosebuds are an indie rock band from Raleigh, North Carolina, United States. Its current members are Ivan Howard and Kelly Crisp...
- "Life Like" (2009) - Flying LotusFlying LotusFlying Lotus, is an experimental multi-genre music producer from Winnetka, California. His debut album, 1983, was released on Plug Research Records in 2006...
- "Infinitum" (2008) - TV on the RadioTV on the RadioTV on the Radio is an American art rock band formed in 2001 in Brooklyn, New York, whose music spans numerous diverse genres, from post-punk to electro and free jazz to soul music....
- "Me-I" (2007) (co-directed with Mixtape Club) - Mates of StateMates of StateMates of State are an American indie pop duo, active since 1997. The group is composed of the husband-and-wife team of Kori Gardner and Jason Hammel .Over the course of the band's fourteen year career, they've released three EPs and six full-length, studio...
- "Get Better" (2008) - The Go! TeamThe Go! TeamThe Go! Team are a six-piece band from Brighton, England. They combine indie rock and garage rock with a mixture of blaxploitation and Bollywood soundtracks, double dutch chants, old school hip hop and distorted guitars similar to the style of Sonic Youth. Their songs are a mix of live...
- "Milk Crisis" (2008) - Micha & Mux Mool - "BoyCatBird in City Suckers" (2008) (co-directed with Jessica Milazzo)
- El-P - "Flyentology" (2006) (co-directed with Nathan Love)
- J DillaJ DillaJames Dewitt Yancey , better known by the stage names J Dilla and Jay Dee, was an American record producer who emerged from the mid-1990s underground hip hop scene in Detroit, Michigan...
- "Nothing Like This" (2006) (co-directed with Mixtape Club) - MadlibMadlibOtis Jackson Jr. in Oxnard, California, known professionally as Madlib, is a Los Angeles-based DJ, multi-instrumentalist, rapper, and music producer...
- "Take It Back" (2006) (co-directed with Fase) - MadvillainMadvillainMadvillain is a hip hop group consisting of MF DOOM and Madlib . Their debut album Madvillainy was met with wide critical acclaim for its unique approach—short songs, obscure lyrics, few choruses and a sound which was generally unfriendly to commercial radio.In 2006, Madvillain was featured on...
- "Monkey Suite" (2006)
Commercials
- NikeNike, Inc.Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
- Team Elite - Nike - Greatest Team
- Nike 6.0 - Ninja
- Nike 6.0 - Essen
External links
- Official website
- YouTube Channel
- Tom Breihan, "Awesome LCD Soundsystem Video Alert: "Drunk Girls (Holy Ghost! Remix)"", Pitchfork, June 28, 2010.
- "mp3: new Cults | Oh My God ", Gorilla vs. Bear, July 6, 2010.
- Brian Fichtner, "Ghostly Swim: Interview with Sam Valenti", Cool Hunting, April 24, 2008.
- "Two diverse videos, one diverse dude, Daniel Garcia", Motionographer, April 23, 2008.
- "Exclusive: TV on the Radio's Killer Sandwich ", The Fader, May 16, 2007.
- "Daniel Garcia & Mixtape Club Direct 'Me-I' for TV on the Radio", Motionographer, May 21, 2007.
- "Fly Spotter", The Fader, February 27, 2007.
- "Exclusive: The Rosebuds Go Huntin' for Humans", Spin, February 20, 2009.