DVD club
Encyclopedia
DVD clubs allow users to acquire DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 movies in exchange for ongoing membership. They are similar to music clubs like Columbia House
Columbia House
The Columbia House brand was introduced in the early 1970s by the Columbia Records division of CBS, Inc. as an umbrella for its mail-order music clubs, the primary incarnation of which was the Columbia Record Club, established in 1955. It had a significant market presence in the 1980s and early...

 and commercial book clubs like Book of the Month Club
Book of the Month Club
The Book of the Month Club is a United States mail-order book sales club that offers a new book each month to customers.The Book of the Month Club is part of a larger company that runs many book clubs in the United States and Canada. It was formerly the flagship club of Book-of-the-Month Club, Inc...

.

Most of these clubs use the same tactics as the old Columbia House
Columbia House
The Columbia House brand was introduced in the early 1970s by the Columbia Records division of CBS, Inc. as an umbrella for its mail-order music clubs, the primary incarnation of which was the Columbia Record Club, established in 1955. It had a significant market presence in the 1980s and early...

 model where you get a certain number of DVDs extremely inexpensively and then you get shipped a full price DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 each month thereafter. The William Shatner
William Shatner
William Alan Shatner is a Canadian actor, musician, recording artist, and author. He gained worldwide fame and became a cultural icon for his portrayal of James T...

, National Lampoon
National Lampoon Inc
National Lampoon, Incorporated is a company formed in 2002 in order to use the brand name "National Lampoon" in comedy and entertainment. In the words of its prospectus, the role of the company is to "develop, produce, provide creative services and distribute National Lampoon branded comedic...

and Movie of the Month clubs deviate from this model and require an up-front payment. The trade-off is that they send you a film which they select, similar to Book of the Month Club.
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