D'Arcy Masius Benton & Bowles
Encyclopedia
D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency
in the United States with worldwide subsidiaries.
DMB&B was established in November 1985 by the merger of the Benton & Bowles
(B&B) and D'Arcy-MacManus Masius(D-MM) advertising agencies. John Bowen
oversaw the merger and their drive toward globalization.
DMB&B created the original Santa Claus icon for a Coca-Cola
ad, as well as the slogans "This Bud's for you" for Budweiser
and "Melts in your mouth, not in your hands" for M&Ms.
They were acquired by Publicis
and closed in 2002. The D'Arcy Masius Benton & Bowles Archives were transferred to the Rare Book, Manuscript, and Special Collections Library at Duke University
in 1991 and 2001.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
in the United States with worldwide subsidiaries.
DMB&B was established in November 1985 by the merger of the Benton & Bowles
Benton & Bowles
Benton & Bowles was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.-History:The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were...
(B&B) and D'Arcy-MacManus Masius(D-MM) advertising agencies. John Bowen
John S. Bowen (executive)
John S. Bowen is an American advertising executive and Advertising Hall of Fame inductee. He was CEO of D'Arcy Masius Benton & Bowles....
oversaw the merger and their drive toward globalization.
DMB&B created the original Santa Claus icon for a Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
ad, as well as the slogans "This Bud's for you" for Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...
and "Melts in your mouth, not in your hands" for M&Ms.
They were acquired by Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
and closed in 2002. The D'Arcy Masius Benton & Bowles Archives were transferred to the Rare Book, Manuscript, and Special Collections Library at Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...
in 1991 and 2001.
External links
- D'Arcy Masius Benton & Bowles Archives Archive via Duke University
- AdViews: A Digital Archive of Vintage Television Commercials via Duke University