Custom online panel
Encyclopedia
A custom online panel is a group of pre-screened respondents who have expressed a willingness to participate in survey
s and/or customer feedback sessions. The custom online panel is also known as a customer advisory panel, proprietary panel or an online research panel. Respondents become "panelists" by completing a profiling
questionnaire
. The data collected includes demographics
, lifestyle characteristics and media habits, which provides a basis for future survey participation.
, behaviour and opinion
s of existing or potential customers using interactive surveys, discussion forums and 3D retail environments. Plus, results are available instantly and responses can be tracked over time.
Panels are a growing phenomenon in the market research
industry. They bridge the gap between a population that is reluctant to cooperate with telephone surveys and the organizations that need to know their perceptions and attitudes more than ever before.
Paid survey
A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.- Details :...
s and/or customer feedback sessions. The custom online panel is also known as a customer advisory panel, proprietary panel or an online research panel. Respondents become "panelists" by completing a profiling
Demographic profile
A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment...
questionnaire
Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case...
. The data collected includes demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...
, lifestyle characteristics and media habits, which provides a basis for future survey participation.
Form and process
The panel can range in size from 100 to 100,000 or more people. Unlike renting Sample (statistics)sample, this is a dedicated group that market researchers can engage with and learn from over time. At a moment’s notice researchers can investigate the attitudesAttitude (psychology)
An attitude is a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object...
, behaviour and opinion
Opinion
In general, an opinion is a subjective belief, and is the result of emotion or interpretation of facts. An opinion may be supported by an argument, although people may draw opposing opinions from the same set of facts. Opinions rarely change without new arguments being presented...
s of existing or potential customers using interactive surveys, discussion forums and 3D retail environments. Plus, results are available instantly and responses can be tracked over time.
Panels are a growing phenomenon in the market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
industry. They bridge the gap between a population that is reluctant to cooperate with telephone surveys and the organizations that need to know their perceptions and attitudes more than ever before.