Cume
Encyclopedia
In the practice of measuring the size of US commercial broadcasting
and newspaper
audiences, cume, short for "cumulative audience," is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron
as requiring a listener to tune in for at least five minutes.
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...
and newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
audiences, cume, short for "cumulative audience," is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
as requiring a listener to tune in for at least five minutes.