Cuckoo Electronics
Encyclopedia
Cuckoo Electronics is a South Korean manufacturing firm founded in 1978 and originally incorporated as Sunkwang Electronics Co., Ltd. Its corporate identity was formally changed to Cuckoo Co., Ltd. in 2002 reflecting its major export brand name which had been in use since 1999.

Cuckoo manufacturers small home appliances, notably Korean-style pressure rice cooker
Rice cooker
A rice cooker or rice steamer is a container or kitchen appliance dedicated to cooking rice. Rice can also be cooked in general-purpose saucepans.-Overview:...

s. Korean-style cookers (0.8 kg to 0.9 kg cooking pressure) typically glutanize rice starches more completely than Japanese-style cookers (0.4 kg to 0.6 kg cooking pressure) resulting in a more glutinous and marginally more nutritious cooked rice. In South Korea Cuckoo is the top-selling brand of rice cooker. In 2002 their headquarters moved to Los Angeles, through another company (KEY company) to become the largest global distributors of rice cookers in the country.

Markets

  • South Korea
  • USA (since 1987)
  • Japan (since 2002) - also OEM to Matsushita (Panasonic/National brands)
  • China (since 2003)

Major Competitors

South Korea
  • Bubang Techron Co., Ltd. under brand name Lihom is ranked the 8th in Korea.
  • Samsung
    Samsung
    The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...

     under brand name Novita is ranked 7th in Korea.


Japan
  • Zojirushi
  • Tiger Corporation
    Tiger Corporation
    Tiger Corporation is a Japanese multinational manufacturer and marketer of vacuum flasks and consumer electronics including electric water boilers and rice cookers. It has subsidiaries in China, Taiwan, and the United States. -History:...

  • Panasonic
    Panasonic
    Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...

  • Hitachi
    Hitachi
    Hitachi is a multinational corporation specializing in high-technology.Hitachi may also refer to:*Hitachi, Ibaraki, Japan*Hitachi province, former province of Japan*Prince Hitachi and Princess Hitachi, members of the Japanese imperial family...

  • Sanyo
    Sanyo
    is a major electronics company and member of the Fortune 500 whose headquarters is located in Moriguchi, Osaka prefecture, Japan. Sanyo targets the middle of the market and has over 230 Subsidiaries and Affiliates....


Product Lines

  • Rice Cookers
    • Pressurized (Induction Heating and Conventional Heater Plate models)
    • Conventional
  • Hot water pots
    • Pressurized
    • Conventional
  • Room Air Conditioning Units
  • Air Filtration Devices
  • Room Humidifiers
  • Vacuums
  • Electric Grills
  • Dish sanitizers

Resources

Cuckoo Rice Cooker Instruction Manual
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