Cry of the Wild
Encyclopedia
Cry of the Wild is a 1972 feature-length documentary film by Bill Mason
Bill Mason
Bill Mason was an award-winning Canadian naturalist, author, artist, filmmaker, and conservationist, noted primarily for his popular canoeing books, films, and art as well as his documentaries on wolves. Mason was also known for including passages from Christian sermons in his films...

 and his second of three films about wolves. The film is a personal account of the two years Mason spent shooting his first film on wolves, Death of a Legend
Death of a Legend
Death of a Legend was the first of three documentary films by Bill Mason about wolves, helping to dispel the image of wolves as "evil" and demonstrating their role in maintaining the balance of nature. Released in 1971, Death of the Legend was the first documentary to feature footage of wolves...

, incorporating footage from the earlier film. Cry of the Wild was shot in the Northwest Territories
Northwest Territories
The Northwest Territories is a federal territory of Canada.Located in northern Canada, the territory borders Canada's two other territories, Yukon to the west and Nunavut to the east, and three provinces: British Columbia to the southwest, and Alberta and Saskatchewan to the south...

, British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

 and Canadian Arctic, as well as near Mason's home in the Gatineau Hills
Gatineau Hills
The Gatineau Hills are a geological formation in Canada that makes up part of the southern tip of the Canadian Shield, and acts as the northern shoulder of the Ottawa Valley...

, where he kept and observed three grown wolves and, eventually, a litter
Litter (animal)
A litter is the offspring at one birth of animals from the same mother and usually from one set of parents. The word is most often used for the offspring of mammals, but can be used for any animal that gives birth to multiple young. In comparison, a group of eggs and the offspring that hatch from...

 of cubs.

Release

Produced by the National Film Board of Canada
National Film Board of Canada
The National Film Board of Canada is Canada's twelve-time Academy Award-winning public film producer and distributor. An agency of the Government of Canada, the NFB produces and distributes documentary, animation, alternative drama and digital media productions...

 (NFB) for $74,871, Cry of the Wild was launched in over 500 theatres in the United States, grossed over one million dollars in its opening week, generating a reported $4.5 million to $5+ million in gross box office.

The feature documentary was initially planned to be released in Canada on a small scale. At a showing in Edmonton, the NFB was approached by an American distributor interested in releasing it in the USA. The company bought the North American rights and released it in New York City, renting out theatres and showing the film on a continuous basis in a formula known as “four-walling.” In this way, Cry of the Wild grossed $1.8 million in New York City alone. The film was released subsequently all over the U.S. and throughout Canada.

However, the release was not without problems. According to Gary Evans in his book In the National Interest: A Chronicle of the National Film Board of Canada from 1949 to 1989, the NFB only recouped several hundred thousand dollars because of a contract that allowed the American distributor to pocket the bulk of the proceeds and declare bankruptcy. Mason completed his third and final film on wolves, Wolf Pack, in 1974.
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