Crowell Advertising
Encyclopedia
Crowell Advertising is an advertising agency
based in Salt Lake City, Utah
.
Founded by Tracy Crowell in June, 1987, the agency currently represents international clients (Wintersteiger), national clients (Zions Direct
, HydroRain, theTruth), and regional clients (Harmons Grocery Stores, The Canyons, and Western Garden Centers).
(local, regional, and national). Crowell has also received a significant amount of coverage in trade journals and newspapers for its creativity and unusual style. Furthermore, Crowell is the first agency in the United States to be named Agency of the Year nine years in a row, although this is self-proclaimed. Crowell received national recognition in the New York Times for a campaign for the University of Utah
.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
based in Salt Lake City, Utah
Salt Lake City, Utah
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...
.
Founded by Tracy Crowell in June, 1987, the agency currently represents international clients (Wintersteiger), national clients (Zions Direct
Zions Direct
Zions Direct is an online broker-dealer subsidiary of Salt Lake City, Utah, USA based Zions Bank, a subsidiary of Zions Bancorporation that specializes in offering securities for the self-directed and fixed income investors...
, HydroRain, theTruth), and regional clients (Harmons Grocery Stores, The Canyons, and Western Garden Centers).
History
Crowell Advertising was founded by Tracy Crowell in 1987 after Tracy decided he hated his painting business. Sprung from his basement in June of that year, Crowell Advertising has since become one of Utah’s largest, oldest, independently-owned advertising agencies. In 2004, Crowell Advertising changed its name to Crowell Advertising, Marketing, and Public Relations in an attempt to more accurately reflect the agency’s full-service offering.Industry recognition
Crowell has won many advertising awards for creativity including One Show Awards, Radio Mercury Awards, Communication Arts Awards and ADDY AwardsAddy Awards
The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....
(local, regional, and national). Crowell has also received a significant amount of coverage in trade journals and newspapers for its creativity and unusual style. Furthermore, Crowell is the first agency in the United States to be named Agency of the Year nine years in a row, although this is self-proclaimed. Crowell received national recognition in the New York Times for a campaign for the University of Utah
University of Utah
The University of Utah, also known as the U or the U of U, is a public, coeducational research university in Salt Lake City, Utah, United States. The university was established in 1850 as the University of Deseret by the General Assembly of the provisional State of Deseret, making it Utah's oldest...
.