Creative agency
Encyclopedia
A creative agency is an advertising agency
that specializes in the creative work of creating advertisements / commercials, and may leave the buying
of media space and time to a specialist media agency
.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
that specializes in the creative work of creating advertisements / commercials, and may leave the buying
Media buying
Media Buying is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media...
of media space and time to a specialist media agency
Media agency
A media agency is a company which help companies to communicate with current and potential consumers and/or the general public.These agencies work with their clients to understand the business issues, their markets and their consumers...
.