Crazy Prices
Encyclopedia
Crazy Prices was a supermarket
chain operating in the Republic of Ireland
and Northern Ireland
formerly owned by Associated British Foods
. When Associated British Foods
sold its Irish operation in the late 1990s to Tesco
, the stores were rebranded to Tesco (in Northern Ireland) and Tesco Ireland (in the Republic).
Crazy Prices were noted for concentration on price reductions at the expense of presentation, including the Yellow Pack brand and presenting goods to shoppers still in warehouse packaging. They were among the first supermarkets in Ireland
to regularly offer late-night opening - further detailed in the Tesco Ireland article.
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chain operating in the Republic of Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
and Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...
formerly owned by Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...
. When Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...
sold its Irish operation in the late 1990s to Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
, the stores were rebranded to Tesco (in Northern Ireland) and Tesco Ireland (in the Republic).
Crazy Prices were noted for concentration on price reductions at the expense of presentation, including the Yellow Pack brand and presenting goods to shoppers still in warehouse packaging. They were among the first supermarkets in Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
to regularly offer late-night opening - further detailed in the Tesco Ireland article.