Cotton Research and Promotion Act
Encyclopedia
An Act passed by the United States Congress
in 1990 in response to the declining market of cotton
, in order to build consumer demand and "sell the story of American upland cotton".
Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".
United States Congress
The United States Congress is the bicameral legislature of the federal government of the United States, consisting of the Senate and the House of Representatives. The Congress meets in the United States Capitol in Washington, D.C....
in 1990 in response to the declining market of cotton
Cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....
, in order to build consumer demand and "sell the story of American upland cotton".
Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".