Corona (soft drink)
Encyclopedia
Corona was a brand of carbonated beverage available in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and produced by Corona Soft Drinks. The firm was created by Rhondda
Rhondda
Rhondda , or the Rhondda Valley , is a former coal mining valley in Wales, formerly a local government district, consisting of 16 communities built around the River Rhondda. The valley is made up of two valleys, the larger Rhondda Fawr valley and the smaller Rhondda Fach valley...

 grocers William Thomas and William Evans when they saw a market for soft drinks caused by the growing influence of the temperance movement
Temperance movement
A temperance movement is a social movement urging reduced use of alcoholic beverages. Temperance movements may criticize excessive alcohol use, promote complete abstinence , or pressure the government to enact anti-alcohol legislation or complete prohibition of alcohol.-Temperance movement by...

 in South Wales
South Wales
South Wales is an area of Wales bordered by England and the Bristol Channel to the east and south, and Mid Wales and West Wales to the north and west. The most densely populated region in the south-west of the United Kingdom, it is home to around 2.1 million people and includes the capital city of...

. The company's first factory was based in Porth
Porth
Porth is a town and a community in the county borough of Rhondda Cynon Taf, within the historic county boundaries of Glamorgan, Wales, lying in the Rhondda Valley and is regarded as the gateway to the Rhondda Fawr and Rhondda Fach valleys because both valleys meet at Porth...

, and eventually the company had 87 depots.

Corona was bought in 1958 by The Beecham Group
Beecham (pharmaceutical company)
Beecham was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Beecham, after having merged with SmithKline Beckman, merged with GlaxoWellcome to become GlaxoSmithKline .-History:...

 and subsequently by Britvic Soft Drinks
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...

 in 1987. It was particularly popular during the 1970s and was famous for delivering its product door to door by "the Corona Man"., much like a milk round. The drink was available in several flavours, including the original orangeade and later lemonade, limeade and cherryade. One of their advertising slogans was "Every bubble's passed its FIZZical!"

After the dissolution of the company the original factory was converted into a music recording studio named The Pop Factory
The Pop Factory
The Pop Factory is a music and media complex in Porth, Rhondda, South Wales. It has given its name to a Welsh TV show.It was founded by Emyr Afan and his wife Mair Afan....

, a play on words where the colloquial term for a carbonated drink is 'pop' connected to the style of music, pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

.

External links

  • http://www.genietec.rapidial.co.uk/70sads.htm
  • http://tv.cream.org/specialassignments/bestbefore/arkcrest2.htm
  • Image
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