Coogi
Encyclopedia
Coogi is a fashion label known for its colorful knitwear. Founded in 1969 as Cuggi in Toorak, Melbourne, Australia
Toorak, Victoria
Toorak is a suburb of Melbourne, Victoria, Australia, 5 km south-east from Melbourne's central business district located on a rise on the south side of a bend in the Yarra River. Its Local Government Area is the City of Stonnington...

, the label was renamed in 1987 to sound more like an indigenous Australian name.

While most famous for its expensive cost and textured knitwear (including many of the sweaters Bill Cosby
Bill Cosby
William Henry "Bill" Cosby, Jr. is an American comedian, actor, author, television producer, educator, musician and activist. A veteran stand-up performer, he got his start at various clubs, then landed a starring role in the 1960s action show, I Spy. He later starred in his own series, the...

 wore on The Cosby Show
The Cosby Show
The Cosby Show is an American television situation comedy starring Bill Cosby, which aired for eight seasons on NBC from September 20, 1984 until April 30, 1992...

) in the 1980s, the brand was popularized in the U.S. as urban hip-hop wear by rappers The Notorious B.I.G.
The Notorious B.I.G.
Christopher George Latore Wallace , best known as The Notorious B.I.G., was an American rapper. He was also known as Biggie Smalls , Big Poppa, and The Black Frank White .Wallace was raised in the Brooklyn borough...

, Riff Raff (rapper), OJ da Juiceman
OJ da Juiceman
Otis Williams, Jr. ,better known as OJ Da Juiceman, is an American Southern Rapper and a member of 1017 Brick Squad. OJ Da Juiceman is also founder of vanity label 32 Entertainment.-Early life:Otis Williams, Jr...

wore it, therefore getting known as "cool gangster/coogi" In addition to clothing, the company's 1992 international trademark filing registered the brand for cosmetics and toiletries, leather, furniture, textiles, and toys.

It was purchased by a joint U.S venture, Coogi Partners LLC in 2002, by an investment group led by Jimmy Khezri.

Under its new ownership, the label has taken a significantly more urban direction. Coogi now produces a wide range of urban t-shirts, jeans and jackets in addition to their trademark knitwear.
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