Continental Type Founders Association
Encyclopedia
Continental Type Founders Association was founded by Melbert Brinckerhoff Cary Jr.
in 1925 to distribute foundry type imported from European foundries. The influence of more modern European type design was thus felt in the United States
for the first time, and American foundries responded by imitating many of the more popular faces. A.T.F.'s
Paramount and Monotype's Sans Serif series are two examples of this.
Beginning in 1927 Continental also distributed faces cast by Frederic Goudy
, and two faces for Doug McMurtrie
. At first Goudy's type was cast at his own Village Letter Foundry, but after 1929 these were cast by the New England Foundry. Despite imports being virtually cut-off during the war years, Continental was still issuing Goudy's types as late as 1944 and may have continued functioning even later.
Melbert Cary
Melbert Brinckerhoff Cary Jr. was a graphic artist who imported numerous typefaces from Europe. He married Mary Flagler Cary, an heiress of one of the founders of Standard Oil...
in 1925 to distribute foundry type imported from European foundries. The influence of more modern European type design was thus felt in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
for the first time, and American foundries responded by imitating many of the more popular faces. A.T.F.'s
American Type Founders
American Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...
Paramount and Monotype's Sans Serif series are two examples of this.
Foundries Represented
The following foundries were represented:Beginning in 1927 Continental also distributed faces cast by Frederic Goudy
Frederic Goudy
Frederic W. Goudy was a prolific American type designer whose typefaces include Copperplate Gothic, Kennerley, and Goudy Old Style. He also designed, in 1938, University of California Oldstyle, for the sole proprietary use of the University of California Press...
, and two faces for Doug McMurtrie
Douglas Crawford McMurtrie
Douglas Crawford McMurtrie was an American typeface designer, graphic designer, historian and bibliographer of printing.-Early career:...
. At first Goudy's type was cast at his own Village Letter Foundry, but after 1929 these were cast by the New England Foundry. Despite imports being virtually cut-off during the war years, Continental was still issuing Goudy's types as late as 1944 and may have continued functioning even later.