Continental Lite
Encyclopedia
Continental Lite was a short lived "airline within an airline" brand of Continental Airlines
established in 1993. The airline folded in 1995 after losing was has been reported in the press as between $140 million or (US) $300 million.
It was developed by Texas Air
and Frank Lorenzo
to counter the rise of low-cost start up carriers. This despite the fact that Continental had some of the lowest costs in the airline industry due to many of the trade labor unions agreements being tossed out during Lorenzo's reign
with Continental through Chapter 11 bankruptcy.
The airline was named CALite from Fall 1993 and later renamed.
Continental Lite operated with a dedicated fleet of 100 McDonnell Douglas DC-9-30 and Boeing 737-200 aircraft, each repainted with the 'Lite' livery and stripped of its first class cabin. This service was based primarily at Continental's existing hub in Cleveland
as well as a new hub established in Piedmont Triad International Airport
.
Continental Airlines
Continental Airlines was a major American airline now merged with United Airlines. On May 3, 2010, Continental Airlines, Inc. and UAL, Inc. announced a merger via a stock swap, and on October 1, 2010, the merger closed and UAL changed its name to United Continental Holdings, Inc...
established in 1993. The airline folded in 1995 after losing was has been reported in the press as between $140 million or (US) $300 million.
It was developed by Texas Air
Texas Air
Texas Air was an airline holding company incorporated in 1980 in the United States created to hold and invest in airlines, starting with Texas International Airlines as its core...
and Frank Lorenzo
Frank Lorenzo
Francisco Anthony "Frank" Lorenzo is an American businessman and philanthropist. He is most famous for his leadership of Texas International Airlines and its successor holding company Texas Air Corporation between 1972 and 1990, through which he formed or acquired a number of major U.S...
to counter the rise of low-cost start up carriers. This despite the fact that Continental had some of the lowest costs in the airline industry due to many of the trade labor unions agreements being tossed out during Lorenzo's reign
Reign
A reign is the term used to describe the period of a person's or dynasty's occupation of the office of monarch of a nation or of a people . In most hereditary monarchies and some elective monarchies A reign is the term used to describe the period of a person's or dynasty's occupation of the office...
with Continental through Chapter 11 bankruptcy.
The airline was named CALite from Fall 1993 and later renamed.
Continental Lite operated with a dedicated fleet of 100 McDonnell Douglas DC-9-30 and Boeing 737-200 aircraft, each repainted with the 'Lite' livery and stripped of its first class cabin. This service was based primarily at Continental's existing hub in Cleveland
Cleveland Hopkins International Airport
Cleveland Hopkins International Airport is a public airport located nine miles southwest of the central business district of Cleveland, a city in Cuyahoga County, Ohio, United States. The airport lies just within the city limits of Cleveland...
as well as a new hub established in Piedmont Triad International Airport
Piedmont Triad International Airport
Piedmont Triad International Airport is an airport just west of Greensboro, serving Greensboro, High Point and Winston-Salem as well as the entire Piedmont Triad Region in North Carolina. The airport has 3 runways; the third opened January 27, 2010 for traffic. The airport is located just off...
.