Conceptual design
Encyclopedia
Conceptual design is a type of art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

 which gives precedence to hypothetical function, it is the creation and exploration of new ideas. It is distinguished from conceptual art
Conceptual art
Conceptual art is art in which the concept or idea involved in the work take precedence over traditional aesthetic and material concerns. Many of the works, sometimes called installations, of the artist Sol LeWitt may be constructed by anyone simply by following a set of written instructions...

 by closely relating to function; it is distinguished from design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

 in general by not necessarily being actually functional but as illustrating a design that may show an idea that may potentially be functional. Conceptual design is a subset of concept art
Concept art
Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design...

, wherein a novel idea or product is created instead of a visual representation - which would directly be used in a final product, ie, a film, animation or video game. It can be defined in several ways, "A movement in which concept—the idea expressed—[is] more important than straightforward function," and Rebeca Mendez
Rebeca Mendez
Rebeca Méndez is an artist and designer living in Los Angeles, California, USA. She is professor at UCLA Design Media Arts Department in Los Angeles, California.- Biography :...

 describes it as, "rather than products, [conceptual artists/designers] are designing situations, intervening in existing arrangements, framing everyday activities in ways that make us think of them, unexpectedly, as 'design.'"

Animal Superpowers: Ant and Giraffe (2008)

Animal Superpowers: Ant and Giraffe is a concept design, shown at the Talk to Me
Talk to Me
Talk to Me is a 1996 made-for-TV drama film that features Yasmine Bleeth and Ricky Paull Goldin.-Plot:The movie involves Diane Shepherd who is an idealistic talk-showproducer who is conscience-stricken when she clashes with her...

 exhibit at the MoMA
Moma
Moma may refer to:* Moma , an owlet moth genus* Moma Airport, a Russian public airport* Moma District, Nampula, Mozambique* Moma River, a right tributary of the Indigirka River* Google Moma, the Google corporate intranet...

 in 2011, created by Chris Woebken and Kenichi Okada. It uses virtual reality technology to create sensory enhancement which mimics the reality of either a giraffe's or an ant's visual perspective.

Bat Billboard (2008)

Is a concept design created by Chris Woebken and Natalie Jeremijenko is an idea for a billboard which would house urban bats in a disease-free environment, in an effort to reclaim urban infrastructure for wildlife. The billboard would also act as the public face of the bat population, "translating" their call patters into text that would be displayed on the billboard. This project would work to resolve the misunderstanding humans have for bats.

External links

  • http://www.moma.org/visit/calendar/exhibitions/1080 Museum of Modern Art
    Museum of Modern Art
    The Museum of Modern Art is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world...

    Conceptual Design exhibition 2011
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