Concealer
Encyclopedia
A concealer or colour corrector is a type of makeup used to mask pimples, dark circles and other small blemishes visible on the skin. Concealers usually do a good job of hiding blemishes by blending the imperfection into the surrounding skin tone. This product is mainly used by women, but use among men is increasing.

Both concealer and foundation
Foundation (cosmetics)
Foundation is a skin coloured cosmetic applied to the face to create an even, uniform colour to the complexion, to cover flaws, and, sometimes, to change the natural skintone. Foundation applied to the body is generally referred to as "body painting"....

 are typically used to make skin appear more uniform in color. These two types of cosmetics differ in that concealers tend to be more heavily pigmented, though they are available in a wide range of opacity. Also, foundation is usually applied to larger areas. The first commercially available concealer was Max Factor
Max Factor
Max Factor & Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars...

's Erace, launched in 1938. Concealer can be used alone or in conjunction with foundations.

Concealer is available in a variety of shades, from lightest to deepest. Some colors are intended to look like a natural skin tone, while others are meant to contrast with a particular type of blemish. White can be used to blur dark circles or bruising, and to brighten dull skin. Green and blue can counteract red patches on the skin, such as those caused by pimples, broken veins, or rosacea. A purple-tinted concealer can make sallow complexions look brighter. Colored concealers such as these are usually applied sparingly beneath a concealer or foundation that matches the wearer's skin tone. Skin-toned concealers are not only the most common type, but are often sufficient on their own at hiding or blurring imperfections.
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